Last week we looked at how tiny lapses in proofreading can do nasty things to a brand. Just in case this is a problem of not knowing how to proofread, as opposed to a problem of not caring about it, I offer my tips to get your stuff proofed before people like me are bored enough at a conference to check the spelling on the signage. In general, if you can get someone else to do it, that’s better. First, you can do much more interesting things like pick the new golf shirts for the swag cupboard and second, you can make them sing the I-Am-Very-Very-Sorry Song if they miss something. Next stop….