Sat.Feb 25, 2017 - Fri.Mar 03, 2017

B2B Marketing Unplugged

Trending Sources

This Week in Content Marketing: Apple and Amazon Race to Content Dominance

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. We Our rants and raves include the future of print and the failure of advertising tech; then we close with an example of the week from a company that refused to go extinct.   . This week’s show.

Is Agile Marketing a Productivity Booster or Buzzword?

B2B Marketing Insider

It’s likely you’ve heard the term ‘agile marketing’ at least once today (especially if you’re a member of our MVP Squad). It’s a hot topic in marketing circles and it doesn’t look like it’s going anywhere soon; either you’re using it, thinking of using it, or perhaps, you’re in that group who just doesn’t quite […].

How LinkedIn Uses LinkedIn for Marketing [Infographic]

Hubspot

If you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. For marketers, this means a huge opportunity to reach an engaged community through sponsored content, messages, and campaigns.

Voice communication with IBM Workspace & Sia

Opentopic

Before an important presentation of Sia during IBM Connect17 in San Francisco, by our fantastic partner Oblong, I received a call from one of the most awesome people that I have had the pleasure to work with, Dr. Andre, with a short questions: “Can we make Sia communicate with IBM Workspace using voice?”… ”… Well sure we can, when do you. The post Voice communication with IBM Workspace & Sia appeared first on Opentopic

Lead Generation Checklist

When Should You Dismiss a Sales Lead?

PureB2B

So, you’ve developed a solid marketing plan, and you’re feeling good about your strategy. Now you’re ready to see how your prospects react to your game plan. You then meet two types of sales leads: the qualified and the non-qualified. The next step is pretty simple when it comes to marketing qualified leads , you either nurture them or try to close them. But, what about unqualified leads? To be perfectly blunt, if pursuing a non-qualified lead means ending up risking more than what you can gain, then it’s probably a wise decision to walk away from that particular prospect. Express Gratitude.

Why an SEO Audit Is Important to Your Lead Generation Goals

Spiralytics

Serious digital marketers would agree that an search engine optimization (SEO) audit is something you cannot skip. It is part of making sure that you are investing in a strategy that helps you meet your business goals. SEO Lead Generation

What is Brand Marketing?

Act-On

There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font? Or is it bringing clarity to your offering and perception in the market? Just what is brand marketing? And can it be measured? What brand marketing is not is slapping your name and logo everywhere with the hope the carpet-bombing exposure is sufficient to sell your product. What it is not is tattooing your logo on someone’s forehead. Your brand is your most valuable intellectual property. Brand Identity Management.

What to Watch Out for at Mobile World Congress 2017

Experience Marketing Insights

Our team on the ground reveal their top picks

Mobile 0

B2B Marketing Trends for 2016