| | | B2B Marketing Unplugged | | | | 4 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED JANUARY 27, 2012  One Simple Way to Stop Undermining Your Brand’s Credibility I really do try not to be squeamish about them, and mostly I manage to resist the urge to scream, at least in public, when one startles me by creeping out of a corner or looking me in the eyes in a public toilet. But sometimes, they’re so big, so gross and so, um, present, that I have to leave the room or I will simply lose it. Let’s see some examples. Follow me on Twitter @bizmkter. | B2B MARKETING UNPLUGGED JANUARY 20, 2012 Why Marketing Should Stay Off the Pitcher’s Mound Some people think I don’t like sales people. Not true at all! love, respect and fear most of the good sales people I know. The lousy sales people I know, on the other hand, don’t usually end up on my Christmas list. It It happens that a fair number of the bad sales people I know are actually marketing people dressed up as squirrels. Here’s a recent example of why that doesn’t usually end well. few months back we invited a boutique agency that had been doing nice work on small, usually unplanned things to come in and pitch us. We figured they had. Not so much. Powerpoint? | | | | | |
| B2B MARKETING UNPLUGGED JANUARY 13, 2012  Please Stop Sending Bad Holiday Greetings The Slow Elf’s Tale. Gather ‘round, boys and girls and let me tell you about how we did company Christmas, excuse me, Mutli-Denominational Winter Holiday (MDWH) cards in the olden days. Horizontal blinds across the land would be decorated gaily with dozens of MDWH cards in the knowledge that Santa would give more presents to the people with the most cards. Well, kids. Really? Exactly. | B2B MARKETING UNPLUGGED JANUARY 5, 2012 Welcome to Our Resolution-Free Zone What did you expect for the first working day of the year? quiet bit of time, perhaps, to hide the last of the 2011 bodies and steal that nice chair from the conference room? Had you counted on having to rid your Inbox of 2012 Predictions, 2011 I-Told-You-Sos and Helpful New Year Resolutions for marketers everywhere? don’t know about you, but dumping that rubbish took most of the morning on Tuesday, leaving me far too exhausted to offer you more this week than a bunch of links to helpful, amusing places: All This and Katherine Hepburn Too. Reason to Stop Screaming at Your Dry Erase Markers. | |
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