| | | B2B Marketing Unplugged | | | | 4 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED DECEMBER 9, 2011 The Final Sally: Step Five on Your Email Marketing Journey Last rant on email, I promise (well, at least until someone sends me something stupid again). On our journey to become the Sally Field of Email Marketing, this week I want to revisit the notion of the Sacred Inbox. My assertion then, as now, is that an Inbox is hallowed ground, and if you want something to get in there and stay in there and have some result, you need to keep that in mind before you let the agency wonks click Send. As with most other sacred places, if you observe a few rules and try to act like a decent human being, you’ll not have any trouble. Don’t waste anyone’s time. | B2B MARKETING UNPLUGGED DECEMBER 2, 2011 Sally Step Four: Keep Sales Away From the Email I am sure there are sales people out there who can write. I just don’t know where they are. And neither do you. I am considering sacrificing a goat in the parking lot so the Productivity Prevention Geeklords will disable the Outlook Send function for all the sales people who have my name. If you have done this, I would be interested to hear how it went. Let’s review why we should never, ever let sales people write marketing emails. They cannot write. Neither can your agency, I know, but sales is worse. Also, he can’t write either. It’s not their job. didn’t think so. | | | | | |
| B2B MARKETING UNPLUGGED DECEMBER 22, 2011 Why We Need to Stop Writing Plans and Start Making Them So did you take my advice and text your 2012 marketing plan to your boss ? Well, maybe next year. Maybe next year, instead of wasting our time fiddling about with PowerPoint, we will do something much more valuable for our Corporate Overlords, like coming up with meaningful responses to changing conditions. In ketchup circles they call it anticipation. Consultants like to call it “agility” or “adaptability” or “Steve Jobs” I think it’s the cure for the Brontë-esque cases of Assumption that plague marketers everywhere. COGS will remain constant. | B2B MARKETING UNPLUGGED DECEMBER 15, 2011 Six Reasons to Text in your 2012 Plan Say, how’s your 2012 plan coming along? What’s What’s that? You’re on version 357 and your Corporate Overlords haven’t even seen it yet? Your desk is awash in spreadsheets you’re too terrified to throw out? You spent most of last Wednesday trying to fit 7 point type into a Venn diagram and most of the next day taking it out again? I’ll bet you cry a lot. Just as soon as that frost hits that pumpkin, life for many marketers shrinks to the size of a PowerPoint deck. Pages full of refugee spreadsheets from Excel. Can you believe this is your job? Win-win. | |
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