November, 2011

B2B Marketing Unplugged

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How to Be the Sally Field of B2B Email

B2B Marketing Unplugged

If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too.  So let’s agree to take a pledge. Yes, you. ” Ok. Sit down do you feel better? Not sure how to stop sending bad email? Start with the user experience. More on that later.

Becoming Sally Part Two – Get to the Point

B2B Marketing Unplugged

Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, is about actually getting to the point. Ignore that.

Becoming the Sally Field of B2B Email Part Three

B2B Marketing Unplugged

First, thank you to everyone who took The Pledge from Sally Step One. I am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, boring time-wasting junk, I am not about to give you permission to keep doing that. Let’s assume you’ve figured out how to stop that nonsense and you actually want to score some click-throughs and responses.  Well a good start is keeping Gidget out of the jungle.

Bizmarketer is in the Zone

B2B Marketing Unplugged

Bizmarketer is proud to be a new member of  B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. If you haven’t checked it out, be sure to put it on your list and visit often for content you won’t find anywhere else. Or better yet, subscribe and make them come to you. Awesome Ideas B2B marketing bizmarketer Elizabeth Williams linkedin shameless self- promotion

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? Or that 73% of U.S. companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” And 73% of U.S. Oh yeah.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His His company’s IPO assured that he has the financial resources to fund his dreams and passions for the rest of his life. And a particular passion is education. What are your thoughts?

The World’s Best Digital Marketing Campaigns

grow - Practical Marketing Solutions

BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns. He tells you WHY they excelled, and WHAT the results were.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

There are lots of success stories and case studies documenting business success through Twitter. Here are a few of my favorite ways to leverage this platform for new business benefits. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Why the Term “Marketing-Qualified Lead” Creates Serious Confusion – Part I

B2B Lead Generation Blog

Tweet. SiriusDecisions made a brilliant contribution to B2B marketing several years ago when they created their Demand Waterfall. That “waterfall” is a metaphor for key funnel stages. It seems like everyone I talk to who works in the technology industry, which is an early adopter of marketing innovations, uses the Demand Waterfall framework. What Does “Marketing-Qualified Lead” Mean to You?

How to create social media metrics that matter

grow - Practical Marketing Solutions

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  I’m pleased that Steve has agreed to be the newest Contributing Columonist to {grow} and I know you’ll enjoy his work! By Steve Goldner, Contributing {grow} Columnist. So how do you even go about this?  Don’t “Post” –  Publish.

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. With an estimated 300 senior IT executives in the room, I expected there would be plenty of chatter going on. Same Old Song and Dance.

Key to digital marketing success? Be less digital.

grow - Practical Marketing Solutions

One of the things that distinguishes me in the world of social media blogging is that I am old … at least old enough to remember how things used to be before we were digitally tracked, sliced, diced, priced, immersed, consumed, and tethered to these social platforms. I was working in sales and marketing before Facebook … before email … even before computers. Robert Cialdini.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

5 ways corporate culture determines social media success

grow - Practical Marketing Solutions

A while back I was working with a new client in New York.  In the lobby of their impressive building, there was a huge plaque with the corporate philosophies of the company’s founder — a man who had died 25 years ago.  In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react? Are they truly open to the idea of customer dialogue?

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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Never is that more true than at budget time. Why are you wasting the company’s money by giving them geek toys when they should be doing real work for us? Users. Employees.

Neuromarketing Research: 3 Keys that Trigger a Buying Decision

Writing on the Web

The study of the buying decision process, or neuromarketing, has had a tremendous impact on content marketing. More brands are being studied in laboratories around the world as consumers are being hooked up to brain imaging machines,  fMRI ,  EEG  and other devices so that they are monitored while they read marketing messages and make decisions. Neuromarketing is extremely expensive  market research  to do, but fortunately most brains work the same, with some exceptions for age and gender. Whether or not there is emotional ENGAGEMENT. How easily the message and the brand is encoded to MEMORY.

B2B Social Media On The Rise [Infographic]

PWB Marketing Blog

Are you one of the 86% of B2B companies using social media? Or are you sitting on the sidelines, not sure how to get started or maybe just waiting for the right time? Don’t wait. B2B social media is huge and we have proof. In a previous post we brought you 12 Tweetable Statistics Prove B2B Social Media ROCKS ; now, we bring you even more data in the form of an infographic. Your customers are there.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. What drew me to Metavana like a moth to a flame? A few things: I believe the problems in this space are not just smart Engineering problems. That itself puts us in a category of one.

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40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)

Webbiquity

Search engine optimization (SEO) is a key component in designing and developing an effective website , as well as the core of web presence optimization (WPO). And with continual algorithm changes by the search engines and the emerging importance of social signals and content, SEO ranking signals, responsibilities and best practices continue to evolve. How to keep up? And more.

Is Your Business Ready for a Google+ Page?

PWB Marketing Blog

When Google+ Pages for businesses was launched last week, I began to reason through and consider if it was a good or bad thing. After all it has the equal potential to spin-out into the next big thing in social media, or the potential to tank into the depths of past failed attempts – think Google Buzz. They look really great. Lingering questions plague my thoughts: Is it really all that?

Making Marketing Agility Cool

Buzz Marketing for Technology

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using data to support decision making, the CMO is likely not to be the smoothest operator. Good creative will always be important in marketing. You have to be ready to act in a heartbeat. Now that’s cool.

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

What is Newsjacking?

It's All About Revenue

by Joe Chernov | Tweet this Earlier this morning, marketing author and advisor (to Eloqua, among others) David Meerman Scott published a new e-book enticingly titled, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Wiley). First the stated topic: Newsjacking. The definition of the term is pretty much self-evident. News, jacked. It’s PR judo.

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Basic Human Motivation: 4 Ways to Engage Readers

Writing on the Web

If you are writing content designed to persuade and influence, you need to know what makes people tick. photo courtesy of digitalart/FreeDigitalPhotos.net ). There are  universal drives  that are common in all human beings, across cultures, across the globe. We can learn a lot from  evolutionary studies. Our brains haven’t changed much, nor have our fundamental motivations. What about you?

How to set up your Google+ Brand Page right

Biznology

Image via CrunchBase. Last week, I wrote  Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post   (because all of the advice still applies). Not So, in this post, we’ll work on setting up your brand page right away in the right way. If you follow these steps, you’ll be as well-placed as possible.

Maximize your SEO benefit on Google+ in 8 simple steps

Biznology

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. These tips ares simple, but some are easy to overlook. And quality rules.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

12 Ways to Avoid Being a Dork on Twitter

Webbiquity

Note: a version of this original post appeared previously on the B2B Twitterer of the Year (B2BTOTY) blog. If you regularly read blogs like this, you’re probably already a Twitter pro. This post will be review for you. But, you also almost certainly come across new followers and others who haven’t attained your level of expertise. You know the type. You may want to pass this along as needed. Complete your Twitter bio. You’ve got 160 characters to tell the world who you are, what you do, who you do it for, what you’re passionate about. Plus a link. Use it. Use your real picture. Then see tip #6.

How many Twitter accounts should you have?

grow - Practical Marketing Solutions

How many Twitter accounts should I have? have been asked this question three times in 24 hours, most recently by Edwin Mysogland of Indiana who writes: I received your book for my birthday last month and I have found it to be a fascinating read.  Forgive me in advance if I missed it, but what is your position regarding handles?  For instance I have two accounts, business and personal. 

Google Plus was born prematurely and you should take advantage

Biznology

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple:  Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This This is now becoming old news but it explains everything. remember adding Vin Diesel to my circles.

Listen to the Voice of the Customer or Stop Doing Business

Conversionation

In a recent study by MarketTools 34% of executives surveyed stated that they were aware of customers using social media to comment on or complain about their company and/or its products. That’s about one-third of respondents. Great, isn’t it? It seems some executives realize that the voice of the customer is channel-agnostic and consumers use [.]. Blog Connected marketing Customer engagement Customer relationships Customer service Research Social media marketing customer experience customer feedback social media sentiment analysis voice of the customer

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

The Homer Simpson Guide to Neuromarketing

Writing on the Web

Content marketing experts and the people who write marketing messages ought to understand how consumers’ brains work if  they want to engage and create trust and loyalty. The problem lies in assuming people are in charge of their own choices… Everybody thinks they are in control of their behaviors and decisions. We think we are rational, logical, and smart human beings. How do we know?