| | | B2B Marketing Unplugged | | | | 5 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED NOVEMBER 11, 2011  How to Be the Sally Field of B2B Email If you’ve been sitting smugly by while I berate your analogue brethren about their crappy printed direct pieces , time to wipe that smirk off. The sad truth is, most B2B email marketing is pretty lousy too. So let’s agree to take a pledge. Yes, you. ” Ok. Sit down do you feel better? Not sure how to stop sending bad email? Start with the user experience. More on that later. | B2B MARKETING UNPLUGGED NOVEMBER 25, 2011 Becoming the Sally Field of B2B Email Part Three First, thank you to everyone who took The Pledge from Sally Step One. am looking forward to receiving at least 17 fewer pieces of crappy B2B direct. Sally Step Two was all about getting to the point in your email messages. Today, let’s talk about consistency. Now if you are sending consistently stupid, misleading, boring time-wasting junk, I am not about to give you permission to keep doing that. Let’s assume you’ve figured out how to stop that nonsense and you actually want to score some click-throughs and responses. Well a good start is keeping Gidget out of the jungle. | | | | | |
| B2B MARKETING UNPLUGGED NOVEMBER 17, 2011  Becoming Sally Part Two – Get to the Point Last week we talked about the first step toward becoming the Sally Field of B2B email marketing. Other than not letting sales people write email, the primary take-away was to think about how and where the message is being consumed, whether it’s a newsletter, solicitation or webinar invitation. That’s Sally Step One. Today, step two, is about actually getting to the point. Ignore that. | B2B MARKETING UNPLUGGED NOVEMBER 20, 2011 Bizmarketer is in the Zone Bizmarketer is proud to be a new member of B2B Marketing Zone. B2B Marketing Zone collects and curates quality content for the B2B diaspora in an easy-to-use site which is perfect for distracted, desperate marketers. If you haven’t checked it out, be sure to put it on your list and visit often for content you won’t find anywhere else. Or better yet, subscribe and make them come to you. Awesome Ideas B2B marketing bizmarketer Elizabeth Williams linkedin shameless self- promotion | B2B MARKETING UNPLUGGED NOVEMBER 3, 2011 Steve Jobs Isn’t Dead. You’re Just Holding Him Wrong. Many months ago, long before the beatification of Steve Jobs began, but sometime after he was declared The-Best-Presenter-The-World-Has-Ever-Seen-And-That-Includes-Obama-Too , my friend Eric and I were debating whether he really was all that as a presenter. Our conclusion, and I may be remembering only part of our whisky-induced brilliance here, was that while a pitch by Steve was better than almost any other business presentation, that’s not really such a high bar. In fact, unscripted and unrehearsed, he was a bit of a nightmare from a Hand-Wringer’s point of view. | |
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