| | | B2B Marketing Unplugged | | | | 4 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED OCTOBER 20, 2011 Why I Won’t Accept Your LinkedIn Invite Dear Michael, Indra, Lori, Anders, Marta, Steve, other guy named Steve, Ali and all the others. am sorry we’re not connected on LinkedIn and I appreciate your kind (and repeated) requests to join each others’ networks. I’m glad you: (circle all that apply). like the blog. hate the blog. enjoyed the webinar. heard my speech. downloaded my presentation. have me confused with someone much more interesting. once worked on the same street as I did. am sure you are very nice and I congratulate you on your recent: (circle all that apply). graduation. promotion. job change. | B2B MARKETING UNPLUGGED OCTOBER 13, 2011 Is it Still a Revolution if it Comes with Instructions? Just when I thought we’d seen last of the books dedicated to screaming at marketers until they sign up for Foursquare, along comes The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social *. should note that I received two copies, both of them free. One I think I asked for in some email offer; the other turned up unbidden. In fact, almost everyone I’ve asked has at least one free copy of this book. Has anyone actually gone out and paid for it?). In this case, it’s Radian6, recently sucked up by Salesforce.com. If we were poultry, they’d probably cut our heads off. | | | | | |
| B2B MARKETING UNPLUGGED OCTOBER 27, 2011 Brands Gone Wild Last week we explored the tenuous link between self -worth and LinkedIn. In case clicking the link is too much work, my thesis was that your network is something to be guarded, nurtured and managed as the basis for legitimacy in the eyes of other people. It’s not some after-hours-rave-flash-mob thing where anyone with an IP address and a smile can frolic with your friends. After all, you have standards. Today, I want to take it one step further and suggest that your brand needs some standards of behaviour too. We’ve all seen it. suspect they turn up on some pretty dodgy pages, though. | B2B MARKETING UNPLUGGED OCTOBER 6, 2011  Still Life with Dog Biscuit: Bad Direct Mail Part 2 Last week we looked at a sad case of Smug Complacent Agency Mail (SCAM) from somebody with an ebook and a great deal of hope. Where last week’s example was probably a lazy agency with a good idea, this week’s is, in my opinion, malpractice. This large padded envelope arrived one day in July and , as you can see, told me it had a very important thing inside. Not this girl! In I went. | |
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