| | | B2B Marketing Unplugged | | | | 5 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING UNPLUGGED SEPTEMBER 29, 2011 Why Are We Still Sending Bad Direct Mail? Part 1 Even postal strikes aren’t what they used to be. Sure, there are picket lines, barrels full of burning (what do they burn, anyway?) stuff and a much emptier recycling bin, but the payoff wasn’t there. It used to be that the end of the strike was a bit of a postal Christmas morning. Beloved magazines, postcards and letters from absent friends appeared and, for those of us who actually read junk mail, well it was a pretty great day. Both pieces feature clever custom comic-style characters, neither was followed up in any way, and both were profound wastes of wood cellulose. An ebook. | B2B MARKETING UNPLUGGED SEPTEMBER 21, 2011 Friends Like These or Why Most Trusted Advisors are Neither Is trusted advisor the theme of the week? have at least half a dozen emails, voice mails and other rubbish asking to be my trusted advisor on everything from social media to something called talent optimization ( which is either bagpipe lessons or a hit squad for employees I don’t like). Forgive the unfortunate visual but asking to be my trusted advisor is a bit like asking to be my strapless bra. Which is to say that it’ s something I need infrequently; it’s incredibly necessary when the occasion arises and it’s pretty freaking intimate when it happens. I | | | | | |
| B2B MARKETING UNPLUGGED SEPTEMBER 15, 2011 Schadenfreudian Slips You would expect a book about epic business failures to be a delicious, gloating, satisfying kind of fun; a long, slow I-Told-You-So Waltz. But Jim Collins’ book, How The Mighty Fall: And Why Some Companies Never Give In * takes a much higher moral road than, say, I would. Collins had the misfortune to be attempting to document falling companies right in the middle of the 2008 meltdown, which means that he was both spoiled for choice and missed out on some implosions that were taking longer than others. Great companies can stumble, badly, and recover. And speaking of Apple, well there you go. | B2B MARKETING UNPLUGGED SEPTEMBER 9, 2011 Algorithms & Blues in the Obscurocratic Empire This week my youngest son started high school. In an age where self-esteem is considered a core metric of eduction systems everywhere, many high schools hold welcome parties or special orientation days for freshmen and their helicopter parents. They They give out elaborate packages of information but. naturally, the only thing in the package any of the kids really cares about is the timetable. . And there it is. . Can you figure this out? can’t figure this out. My kid can’t figure this out. We looked through the package for a decoder ring. This timetable makes me sad. | B2B MARKETING UNPLUGGED SEPTEMBER 1, 2011 Nine Great B2B Links for Labour Day that Have Nothing to do with Golf On the Thursday before Labour Day, good marketers across Canada and the United States are thinking just one thing: How early can I sneak out today? Gentle friends, let me help you out. Go now. And take with you these links to terribly important marketing things you need to ponder from home. Or maybe on a dock or a beach. Certainly, you’ll want a drink in hand. . Insights from the Brink of Madness. Matthew Inman is a strange, strange man whose alter ego, The Oatmeal , has much to say about cats in the workplace, food, smartphones and, grammar. He also writes letters to chewing gum. . Really. | |
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