Fri.Dec 14, 2012

article thumbnail

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. Specifically, the question is: How much of our total demand generation budget should we spend on generating net new leads, and how much should we spend on converting the leads we have?

article thumbnail

Are you ahead of your social media customers?

Biznology

Photo credit: paparutzi. I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” that’s on you, not me. So why am I talking about one of the things you never speak of in a business context (along with politics which is much more uncomfortable these days than religion is by far)?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Humor Me! Lighten Up Your B2B Marketing and Get Results

Crimson Marketing

'In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. We found this recent Social Media Today article with some helpful ‘digestable’ ways to think about diving in.

article thumbnail

4 Tips to Succeed With Marketing Automation

Adobe Experience Cloud Blog

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! But for those of you still in the search phase, there are a few things you should consider in addition to the software platform itself. 1.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

To Succeed in Social Make the Story Bigger

Convince & Convert

Ekaterina Walter, Intel @ekaterina. Ekaterina Walter , author of Think Like Zuck and social innovator for Intel , joins the Social Pros Podcast this week to discuss the future of Facebook, woven-in social media strategy at a multi-national tech powerhouse, and empowering customers through social with that human touch. Read on for some of the highlights or listen below for the full podcast.

More Trending

article thumbnail

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers.

article thumbnail

How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate.

Twitter 57
article thumbnail

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells. Well, it may not close the deal , but it sure does attract people into your exhibit space where you can start selling to them.

article thumbnail

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy!

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.