Wed.Apr 11, 2012

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Riding the Social Media Struggle Bus? You’re Not Alone

Webbiquity

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. But that’s a bit like saying that most Americans exercise regularly; it’s probably true, but there is a big difference between walking the dog around the block a couple of times per week and training for a triathlon.

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Content Marketing: Stories are Key

Writing on the Web

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. Memory formation happens in two ways: 1. You say or do something that makes an emotional connection. 2. Something happens that closely resembles a previously established emotional connection. What results is a neural network of associations that get triggered by a hot-button stimulus.

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An Inconvenient Truth: Your Advertising is Invisible

Digital B2B Marketing

A growing portion of online advertising is purchased through DSPs and ad networks, and with literally millions of sites that sell ads through these channels, online advertisers cannot rely on knowing every site their ads are on. With this has come a new wave of quality control issues for online advertisers. According to recent research from ComScore , 31% of banner ads don’t ever have the chance to be seen.

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Measuring the Value Social Marketing and Media

Vision Edge Marketing

'Hardly a week goes by when you don’t read or hear about social marketing or social media, the terms social marketing and social media are frequently used so it’s probably a good idea to define what we mean by these two terms. Social marketing was “born” as a discipline in the 1970s. Philip Kotler & Gerald Zaltman, Kellogg School of Management, Northwestern University, in 1971, used the term to describe the application of commercial marketing principles to health, social and qual

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How to Cheat at Inbound Marketing

Adobe Experience Cloud Blog

by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. Want to know every last detail about how it works? Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy.

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How to Publish Apps on Your Facebook Tabs

SnapApp

With the release of Facebook's Timeline layout, and SnapApp's free Facebook Landing Page option, we've made it easier than ever to have the ability to easily add apps to your Facebook Tabs! The video, below, walks you through SnapApp's Facebook functionality, including how to set up in-newsfeed question answering, like-gating, Facebook mobile, and, of course, how to add Apps to your Page.

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How to Select the Right CTA for Every Page on Your Site

Hubspot

The call-to-action (CTA) is an important tool for promoting your marketing offers and making sure your lead gen engine stays humming. In fact, we believe that your CTAs should be on just about every page of your website. After all, if you're putting all that hard work into creating stellar marketing offers and building the landing pages to house them, you need to let your website visitors know they exist.

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Photography for Social Media: 5 Detailed Tips

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. The ability to wear and master a plethora of hats is understood by many to be the hallmark of a great community manager. In a given day’s time a person in this role may be asked to prepare an analytics report with advanced data regressions to back out which percentage of their customers would be

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Looking Beyond Sales and Marketing Alignment

Digital B2B Marketing

In many B2B marketing organizations, marketing is expected to deliver leads and sales is expected to close. In a world of perfect sales and marketing alignment, marketing and sales have a common definition of qualified leads, the number of leads needed, when leads should be delivered and how the handoff from marketing to sales will function. But is this really perfect sales and marketing alignment?

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Email bankruptcy and internal social networking

Biznology

Credit: Wikipedia. You have probably been there a few times already: after a one-week vacation or a short business trip, you come back to the office and suddenly 1,000 unread emails are waiting for you in your inbox. And, as you likely promised in your out-of-office message to get back to people emailing you “as soon as possible” upon your return, you just find yourself in that now more-familiar-than-we-dare-to-admit territory of email bankruptcy.

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Strong Growth Starts With Great Leadership

Adobe Experience Cloud Blog

by Phil Fernandez Across the globe, senior corporate executives (including boards of directors) are pretty obsessed with one thing: growth. It’s the business imperative that consistently trumps every other goal. In recent years this growth imperative has been amplified because of the post-recession economic challenges with which we’ve all had to grapple.