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| | B2B MARKETING UNPLUGGED
FEBRUARY 16, 2012 Ten Ways to Rock Your Trade Shows
Here it is, only the middle of February and already I have one trade show under my belt. It was a great show and I have nothing but respect for anyone who bets the farm on a show in January in Canada. But sadly I don’t see hopeful signs that marketers and sales people are getting any better at these things. In fact, since my series of rants almost two years ago, I think things might actually be getting worse. So just in time for the Q2 show planning cycle, let’s recap Bizmarketer’s Top Ten Trade Show Tips. 1. Pick the right shows. Are you going to the same events year after year?