Wed.Feb 15, 2012

B2B Marketing Unplugged

Trending Sources

Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

The Future of Content Marketing – 6 Differences Between Good and Great [Part 2]

Junta 42

In part one of this series – The History of Content Marketing – we covered how the barriers to entry for brands becoming media companies have fallen, and now the differences are all but gone. But don’t start the party just yet. Good to Great Content Marketing. So, what separates the good from the great when it comes to content marketing? The Focused, Educational Content Platform.

Never Tell Your Client What They Need Before They Tell It To You

Jill Konrath's Fresh Sales Strategies Blog

In today's "never" article, Charles H. Green , author of Trust-Based Selling and The Trusted Advisor Fieldbook , shares a story about how his boss taught him a big lesson on engaging prospects and creating value without "pitching" your product or service. I was young. went on a sales call with a senior partner to a regional beer company in an old, rust belt manufacturing town. Your Turn?

Trust 38

How One Book Changed My Life

grow - Practical Marketing Solutions

This is a special week for a couple of reasons. Yesterday, for the first time, I held my newly-minted book Return On Influence for the first time (What’s that? You want to see a picture? Well … OK.)  And today marks the one-year anniversary of my first book, The Tao of Twitter. No matter what else happens in my life, “ Tao ” will hold a very special place in my heart.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Search Engines. You have to take note of the first ten sites in the search result.

5 Worst Trade Show Blunders

Bungalo

Last week, I spent two full days walking the floor in Orlando at the International Builder Show (NAHB). The investment that firms make in booth space, set up, and staffing, make these shows extremely expensive to participate in. Once those dollars are spent though, the incremental effort of the people on the floor make or break the true effectiveness of this marketing tactic. I ran into 5 firms that flushed 100% of their investment down the tubes through the following actions by their sales reps: 1. Sales rep openly mentions, “I would quit my job and work somewhere else if I could.”

The 17 R's of Savvy Mobile Marketing [INFOGRAPHIC]

Hubspot

Do you know what the top three Google searches are for mobile marketing? The first is “mobile marketing,” and the second is “mobile media.” ” But the third most popular Google search about mobile marketing is “What is mobile marketing?” With that in mind, we’ve written this blog post and created an infographic called The 17 R's of Mobile Marketing.

SMS 26

Twitter Challenge Update: 3 Things I’ve Learned So Far

B2B Memes

Now that I’m halfway through my self-imposed Twitter challenge for February, it’s time for a progress report. My goal is to tweet at least 10 times a day, balancing three types of updates: curatorial, conversational, and promotional. Rather than explain the details here, I refer you to my original post.). So far, I’m more or less meeting the goal. I’ve produced the minimum number of tweets every day so far, though doing so did require a couple of late-night efforts. The more you put into Twitter, the more you get back. It doesn’t pay to be a deliberate, careful writer on Twitter.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Zappos Family Core Values – Mad Marketing TV

Fearless Competitor

As the host of Mad Marketing TV ,  Jeff Ogden of the B2B demand generatio n and global marketing company Find New Customers has the pleasure of interviewing the CEO of Delivering Happiness , Jenn Lim soon. And since the book is based on the culture of Zappos, I thought it useful to share their 10 Core Values. Click each value to see more information: Zappos Family Core Values. Do More With Less.

10 Reasons NOT to Talk to Find New Customers

Fearless Competitor

The  B2B lead generation  consultancy,  Find New Customers  is not for everyone. We tried to think up some reasons why it’s not for you. And we wanted to have some fun with it too. Thank you, David Letterman!) Watch this video. Here are 10 reasons why you don’t need to talk to us. What do you think? Prospective customers are beating down your doors to buy. 9. Your salespeople are saying “Enough already. We can’t handle any more business.”. 8. Management just dramatically lowered your quota. 7. Your products are so damned good, they sell themselves. 6. Bush). 4. Your phones died. 2.

Leaping from the Content Ocean with Doug Kessler – the Show and After-Party with @fearlesscomp

Fearless Competitor

Jeff Ogden, President of the B2B demand generation and global marketing company, Find New Customers , sat down with Doug Kessler of Velocity Partners for a rousing and fun After-Party Mad Marketing TV show – sponsored by Act-On Software. And if you missed the original show with Doug, it’s below too. Enjoy! The After-Party – Leaping Out of the Content Ocean with Doug Kessler.

How Inside Sales Reps Can Get IT Security Pros To Share Information

Sales Prospecting Perspectives

This is a question that I have had to answer/strategize on for every teleprospecting program that I have been a part of here at AG Salesworks. Over the 8+ years I have run a number of programs for organizations that provide a solution focused on Security, from email encryption, SSO and IAM solutions, to Network Security solutions. Reflecting on this experience I have found that this question is one that is extremely important when running a program that is focused on finding actionable sales opportunities for a Security solution. These are just two tactics we have had success with.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Create a World of Marketing Automation Through Good Content—and Imagination

Modern B2B Marketing

by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  These words of wisdom were spoken by Walt Disney who took his own advice and began building a world out of imagination—Disneyland—in 1955 with only 20 attractions.  I think Disney’s advice rings true today for those considering marketing automation.  Use your imagination. Repurpose.  Repurpose.  Repurpose —Think big. 

How Social Media Capitalism Will Affect Your Future Marketing Strategy

Hubspot

We are all living the marketing high life. Today, great inbound marketers can transform their business thanks to "free" traffic and leads from social media and search engines. Sure, this traffic isn't exactly free -- marketers have to invest in time and tools to take advantage of these inbound channels. But inbound leads are still 61 percent less expensive than outbound leads. Take control.

5 Free Tools to Research Demographics for Your Facebook Ads (with Infographic)

WindMill Networking

Currently, Facebook is the fastest growing social networking site in the world with over 800 million users and growing. With this population, there is a great opportunity for your local business to flourish. Moreover, you would also be able to find your ideal target customer in Facebook if you know how to find them. Social Media for Startups: You're Doing It Wrong. Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media Users and Businesses? Analysis]. Facebook Local Marketing Social Ads (PPC

4 Ways to Improve Ecommerce Conversions with Better Landing Pages

Sazbean

Better landing page content and design may boost ecommerce conversions. small difference in an online merchant’s conversion rate can make a huge difference in that merchant’s profit. Consider an online retailer with about 20,000 monthly visits and an average order value — sometimes called an average market basket — of $75. If that online store had a 1-percent conversion rate, it could expect about 200 sales or about $15,000 in revenue. At a 2-percent conversion rate, sales would jump to $30,000. Unfortunately, increasing conversion rates is typically more of an art than a science.

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Blogging 101

Biznology

Image via Wikipedia. Yesterday, I gave a Biznology Webinar called, “Blogging 101,” that covered the basics of starting and maintaining a blog.  Are you thinking about writing a blog for your company, but don’t know where to start?  Do you have what it takes to stick with it and create good content?  How do you coordinate blogs across your company?

Multi-channel advertising and your email marketing campaign

Business Growth Development

When it comes to designing your email marketing campaign, you should not consider the content in isolation. Part of what makes up a successful promotional strategy is the way that your brand image echoes through all of your communications with customers and suppliers, so everything that you hire email marketing companies  to do for you should be reflected elsewhere in your public profile.

INFOGRAPHIC: Content Marketing Explosion

Client Bridge

From Jeff Bullas, here's an infographic that explains how and why content marketing has become an important part of overall marketing strategy. View Original Article

The Page View's Uncertain Future

SnapApp

Lewis DVorkin, chief product officer of Forbes Media, recently analyzed a story that became viral success on the company's blog , sharing new insights about the kind of content that is truly "sticky." Forbes has recently implemented a new content strategy - hiring more content creators, producing more text-heavy content, and cutting back on photo gallery link bait on its site. million page views.

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

This is the week that was: When the web changed

Earnest about B2B

Enjoy. Technology debate of the week: Since the dot com boom of the late 90s the web has changed the way the whole world functions – from how businesses operate to how people communicate with each other on a day to day basis. There is however another shift coming…the rise of the app. Whether these are desktop or mobile, apps are changing the way consumers interact online. Anything we missed?

This is the week that was: When the web changed

Earnest about B2B

As Harry rolls innocently out of the dock and potentially into the seat of England manager , and the bank of England pumps more money into the economy to fund the whole affair, we collate and distil the outpouring of knowledge from the B2B marketing community – from the new kid on the block Pinterest taking over everyone’s Twitter feed through to the differing opinions on blogging (we of course are still in favour). Enjoy. There is however another shift coming…the rise of the app. Whether these are desktop or mobile, apps are changing the way consumers interact online. Anything we missed?

Eye Tracking in B2B Marketing: Are You Catching Your Customers’ Attention?

B2B Ideas @ Work

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So if you’re to the right of an image, you may have a better chance of being noticed than if you are to the left of it. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies. The B2B company Openet tested two webinar sign-up pages, with exactly the same content, with the only difference being the banner design at the top. Option A increased click-throughs by 12%.

Financing a Business as an Investment

Business Growth Development

Deciding to invest in someone else’s business can be a big risk, but it can also be a great investment and lead to high returns. In order to minimize your risk, there are a few basic rules to consider following. Set Investment Goals If you have not set your own personal investment goals, it would be the best place to begin. Business

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

The Power of Exhibition Stands

Business Growth Development

You’ve put a lot of hard work and effort into building a solid reputation and a loyal customer base, making products and services that outdo your competition and you’re always looking to take your business further. Your brand message accurately represents your quality and drive intensity, as well as the advantages of choosing your company over others. Marketing