Mon.Sep 19, 2011

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E-Books: The Next Front for Journalists in Transition

B2B Memes

Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. Twitterland is settled, and the analog natives have either converted or consigned themselves to the dustbin of history. The next front is something quite different: e-books.

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How do you break into SEO?

Biznology

Tweet This Post. Image via Wikipedia. If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: “How do I break into SEO?&# I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes.

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Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three things I have learned through my increased involvement in social media and starting this blog seven months [.].

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Attention B2B Marketers: Embrace the Mobile Web! [Infographic]

Adobe Experience Cloud Blog

by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts. Embed this content marketing infographic on your web site: Attention B2B Marketers: Embrace the Mobile Web! [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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B2B Buyers: It’s all about the Benjamins

The ROI Guy

Over 2/3rds of B2B buyers indicate that immediate purchase price dominates their buying decisions 60% or more of the time. This according to new research, The Considered Purchase Decision , a survey of 448 b2b buyers across a broad range of industries, confirming that as the economic malaise continues, Frugalnomics remains in full effect. The research revealed that price dominated in 64% of purchases, delivering great news for price leaders - those focusing on initial pricing advantages versus h

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4 Steps to Transform Leads Into Customers

Hubspot

This a guest post written by Greg Alexander CEO at Sales Benchmark Index. SBI is a sales consulting firm who helps companies grow revenue by improving the productivity of their sales forces. Greg is the author of Making the Number: How to Use Sales Benchmarking to Drive Performance. Your visitor and lead volumes have taken off since you began using inbound marketing strategies.

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Magnifying Glass Tutorial for Adobe Illustrator

JotForm

In this tutorial we will be learning how to create a Magnifying glass in perspective in Adobe Illustrator. When it comes to creating semi-realistic vector illustrations the most important items are to find the easiest way to create them, make sure to create reliability and to try to keep from creati.

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5 Types Of Lead Nurturing Emails You Should Be Sending

Hubspot

This is a guest post written by Pam Sahota. Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Lead nurturing, which helps move your leads down the funnel via email marketing, is essential but not always implemented properly or efficiently. Most companies would like their leads to move down the funnel and become customers.

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The “Keystone” of B2B Corporations isn’t CRM or Marketing Automation

ViewPoint

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. The Keystone is the wedge-shaped stone piece at the apex of a masonry vault or arch, which is the final piece placed during construction and locks all the stones into position, allowing an arch to bear weight. [1] A masonry arch or vault cannot be self-supporting until the keystone is placed.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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41 Fresh Blog Post Ideas For Your Company Blog

Hubspot

This is an excerpt from our new ebook – 100 Content Ideas for Community Managers. For tips like these for Twitter and Facebook, download the eBook here. Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. It's how you draw the right potential customers to your website. But cranking out daily content is challenging.

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Infographic: 40% of Facebook Users Ditch Brand Pages

readwrite

Over 40% of a brand’s Facebook page fans “unlike” the page as soon as a campaign ends, suggesting that a lot of follower activity on the social network is driven by agency interaction, not a real loyalty to the brand, according to a new study. The study by DDB reveals that two in five brand followers surveyed are not interested in engaging with Facebook pages after a marketing engagement ends.

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How to Leverage the Marketing Potential of Events [Marketing Cast]

Hubspot

What is the role of offline marketing in a world of digital communication? Has its purpose changed at all? It’s not about getting rid of everything else in favor of online marketing, says David Meerman Scott. In this episode of the Weekly Marketing Cast , we discuss how you can leverage the marketing potential of events. Don’t Do Events for the Wrong Reason.

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Three Social Media Lessons Learned

Digital B2B Marketing

There is no learning like hands on learning. Books, seminars, or cocktail discussions are valuable, but it cannot compare to what you learn by rolling up your sleeves and doing something yourself. In that light, here are three lessons I have learned through my increased involvement and starting this blog seven months ago. Find the Unexpected. Until I actively engaged in social media, you could not anticipate the type of return I would see.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission