2009

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5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Worst?

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5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. The Grabber.

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Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. The business owner said, “I didn’t know what to do with it!” Track results.

Does Your Marketing Convey Your Values?

B2B Marketing Traction

This year I was introduced to a great resource: Mark Lefko of The Lefko Group, a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

Which Way Will You Go With Your Marketing?

B2B Marketing Traction

Boost Your Business with New Incite. Strategic marketing consulting, marketing implementation, and marketing results measurement for (B2B) technology and manufacturing companies. Get more qualified leads; Launch successful new products

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Does your Headshot Paint a Thousand Words?

B2B Marketing Traction

In talking to my graphic designer, Trish Weber, we stumbled upon the topic of tips for taking great business photos for marketing purposes. Many business people are more casual that ten years ago, but I thought this would be helpful for

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Quit Yer Pitchin'

B2B Marketing Traction

This week I got a direct message as a result of following someone on Twitter. It said something like, Thank you for following me. look forward to reading your tweets. If you need my XYZ services, I would be happy to help

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

And the Answers You Should Expect to Hear. The search engine optimization field is extremely fragmented, with companies ranging from solo independent consultants working from their garages to large established organizations

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Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

This week I met with Jeff Hayes of The Vector Group, who is working with me to create a plan to measure and reduce my carbon footprint. As usual we talked about blogging and Twitter. Jeff mentioned that it would be great to highlight

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Why Brand Impressions on Facebook are Way Better than Email

B2B Marketing Traction

I recently compared the brand impression that I get from a company that I subscribe to via email versus on Facebook. The Greenopia emailed newsletter comes to my Microsoft Outlook, and I can scroll through it and view (in a cramped

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Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

How to Choose a Web Development Company

B2B Marketing Traction

A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site

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The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

This is a great question posted on ASTD's Learning Circuits Blog. The original question posed to ASTD's LC Blogger Tony Karrer was: What is your typical day like? How do you do all you do and all the consulting and still remain

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There Are No Secrets to Social Networking, SEO and Web Development

B2B Marketing Traction

I got good comments on my last post, SEO Industry has some Snake Oil, But Also Much Success. In it I wrote that the SEO and web development industries are relatively young and fragmented with audiences that often don't understand the

SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

This week I read Nick Baron's blog entry, SEO is today's snake oil. Nick is a trend spotting and new media consultant who authors the Societrends blog. Nick's opinion is that SEO experts are selling snake oil - that anyone who can read

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Less is More when you Pitch

B2B Marketing Traction

One of the important roles for Chief Marketing Officers (CMOs) in business-to-business (B2B) marketing is to ensure consistent and effective communications throughout the organization. As Chief Marketing Officer (CMO) for your

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B2B Chief Marketing Officers (CMOs) Must Change

B2B Marketing Traction

Chief Marketing Officers (CMOs) have high turnover (average tenure is 18 months), and good ones are hard to find. What makes a good CMO in today's challenging B2B environment? The answer is that a good CMO has the ability to change and

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Technology Marketers Adopt Web 2.0 Earlier

B2B Marketing Traction

The pain of this economic downturn, combined with the availability of cost-effective marketing technologies, is forcing a necessary shift to new, more desired, marketing tactics. In his BNet technology blog, Michael Hickins references a

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Strategic B2B Marketing Tactics to Get You Through the Recession

B2B Marketing Traction

Blog entries and articles about how to market in this recession seem ubiquitous. Everywhere you go, someone has an opinion on this. Here's mine. 1. Focus your marketing messages on cost savings and revenue generation

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Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Less Email, More Web 2.0

B2B Marketing Traction

As job losses and market downturns increased in the beginning of this year, I wanted a way to reach out to technology and manufacturing businesses to provide some marketing new insight. But I just couldn't bring myself to send out yet

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Does Your Marketing Convey Your Values?

B2B Marketing Traction

Tweet. This year I was introduced to a great resource: Mark Lefko of The Lefko Group , a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon. It was an empowering exercise, and as I’ve told my colleagues, it’s not that I didn’t have values, but I hadn’t spent much time articulating them. Identify your organization’s values along with your vision and mission statement.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don't brainstorm in a marketing silo

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. It was challenging, in that I wanted to finish a blog entry in the one hour 15 minute time slot each speaker session was allotted; yet I wanted to offer some depth.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. It was challenging, in that I wanted to finish a blog entry in the one hour 15 minute time slot each speaker session was allotted; yet I wanted to offer some depth.

Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al.  The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. take note when an About Us page is the first one on a web site menu. To me, putting an About Us page first tells me at a glance that the site creators either don’t get basic marketing principles or just have an “it’s all about us” attitude.

Is Your About Us Page First or Last?

B2B Marketing Traction

Tweet. In my last blog entry, Trust: Get It, Measure It, Grow It Online or Offline , I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al.  The exercise made me think of an issue I’ve seen on a lot of web sites: the position of the About Us page. take note when an About Us page is the first one on a web site menu. To me, putting an About Us page first tells me at a glance that the site creators either don’t get basic marketing principles or just have an “it’s all about us” attitude.

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture

B2B Marketing Traction

Tweet. fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” ” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) your prospects. 1. Know your prospects. After they download your eBook?

Does your Headshot Paint a Thousand Words?

B2B Marketing Traction

Tweet. In talking to my graphic designer, Trish Weber , we stumbled upon the topic of tips for taking great business photos for marketing purposes. Many business people are more casual that ten years ago, but I thought this would be helpful for those of you who want to put your best foot forward. If business casual:  Medium to dark shirts with collars.  No T-shirts or loud patterns! If you wear a suit:  medium to dark suit or sport coat, worsted wool, smooth texture (not fuzzy), well-fitting, especially at the back of the collar.  Button at the waist, as you will be seated.  Women.

Quit Yer Pitchin’

B2B Marketing Traction

Tweet. This week I got a direct message as a result of following someone on Twitter. It said something like, “ Thank you for following me. look forward to reading your tweets. If you need my XYZ services, I would be happy to help. Visit my website, www.XYZ.com.” ” It was nice to get a thank you, but there is a pitch embedded in it! better message (and I assumed it was direct) was from one of the first people I started following, Mike Stelzner, author of Writing Whitepapers. His message said, “ Hi! Thanks a bunch for the follow. link].” ” Now this was helpful!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.