2009

B2B Marketing Traction

Trending Sources

5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. The Grabber.

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5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Worst?

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I'm Listening to Radio Station WIIFM - Are You?

B2B Marketing Traction

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Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

Forrester Research reports that 71% of Chief Marketing Officers (CMOs) have cut budgets. Most of the reduction is in traditional marketing: 61% in TV, Radio and Magazine advertising and 52% in direct mail. Email has been cut 11% and

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Does Your Marketing Convey Your Values?

B2B Marketing Traction

This year I was introduced to a great resource: Mark Lefko of The Lefko Group, a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

I don't know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I'm pretty conscientious about my blog entries. I don't want to put out only my opinion nor

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Is Your About Us Page First or Last?

B2B Marketing Traction

In my last blog entry,Trust: Get It, Measure It, Grow It Online or Offline, I wrote about what I learned in reading the books Trust Agents by Chris Brogan and Julien Smith and The Trusted Advisor by David Maister et al

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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

I just finished reading two books about trust, Trust Agents and The Trusted Advisor - I told friends and colleagues that I was working on my trust issues. But in all seriousness (and always in fun ), reading these books was very

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor.  Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

Which Way Will You Go With Your Marketing?

B2B Marketing Traction

Boost Your Business with New Incite. Strategic marketing consulting, marketing implementation, and marketing results measurement for (B2B) technology and manufacturing companies. Get more qualified leads; Launch successful new products

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Does your Headshot Paint a Thousand Words?

B2B Marketing Traction

In talking to my graphic designer, Trish Weber, we stumbled upon the topic of tips for taking great business photos for marketing purposes. Many business people are more casual that ten years ago, but I thought this would be helpful for

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Quit Yer Pitchin'

B2B Marketing Traction

This week I got a direct message as a result of following someone on Twitter. It said something like, Thank you for following me. look forward to reading your tweets. If you need my XYZ services, I would be happy to help

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

12 Questions SEO Vendors May Not Want You to Ask?

B2B Marketing Traction

And the Answers You Should Expect to Hear. The search engine optimization field is extremely fragmented, with companies ranging from solo independent consultants working from their garages to large established organizations

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Do Automated Twitter Tools Game Social Networking?

B2B Marketing Traction

This week I met with Jeff Hayes of The Vector Group, who is working with me to create a plan to measure and reduce my carbon footprint. As usual we talked about blogging and Twitter. Jeff mentioned that it would be great to highlight

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Why Brand Impressions on Facebook are Way Better than Email

B2B Marketing Traction

I recently compared the brand impression that I get from a company that I subscribe to via email versus on Facebook. The Greenopia emailed newsletter comes to my Microsoft Outlook, and I can scroll through it and view (in a cramped

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How to Choose a Web Development Company

B2B Marketing Traction

A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses

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Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Why Written Plans Improve Web Site Project Success

B2B Marketing Traction

Studies have shown that up to 30% of web site projects fail. What can be done to avoid this? When creating a new or updating an existing web site, marketing professionals have a tough role to play. They have to understand the web site

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The Big Question June 2009: Where is Your Time Spent?

B2B Marketing Traction

This is a great question posted on ASTD's Learning Circuits Blog. The original question posed to ASTD's LC Blogger Tony Karrer was: What is your typical day like? How do you do all you do and all the consulting and still remain

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There Are No Secrets to Social Networking, SEO and Web Development

B2B Marketing Traction

I got good comments on my last post, SEO Industry has some Snake Oil, But Also Much Success. In it I wrote that the SEO and web development industries are relatively young and fragmented with audiences that often don't understand the

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SEO Industry Has Some Snake Oil, But Also Much Success

B2B Marketing Traction

This week I read Nick Baron's blog entry, SEO is today's snake oil. Nick is a trend spotting and new media consultant who authors the Societrends blog. Nick's opinion is that SEO experts are selling snake oil - that anyone who can read

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Less is More when you Pitch

B2B Marketing Traction

One of the important roles for Chief Marketing Officers (CMOs) in business-to-business (B2B) marketing is to ensure consistent and effective communications throughout the organization. As Chief Marketing Officer (CMO) for your

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B2B Chief Marketing Officers (CMOs) Must Change

B2B Marketing Traction

Chief Marketing Officers (CMOs) have high turnover (average tenure is 18 months), and good ones are hard to find. What makes a good CMO in today's challenging B2B environment? The answer is that a good CMO has the ability to change and

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Technology Marketers Adopt Web 2.0 Earlier

B2B Marketing Traction

The pain of this economic downturn, combined with the availability of cost-effective marketing technologies, is forcing a necessary shift to new, more desired, marketing tactics. In his BNet technology blog, Michael Hickins references a

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Strategic B2B Marketing Tactics to Get You Through the Recession

B2B Marketing Traction

Blog entries and articles about how to market in this recession seem ubiquitous. Everywhere you go, someone has an opinion on this. Here's mine. 1. Focus your marketing messages on cost savings and revenue generation

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Less Email, More Web 2.0

B2B Marketing Traction

As job losses and market downturns increased in the beginning of this year, I wanted a way to reach out to technology and manufacturing businesses to provide some marketing new insight. But I just couldn't bring myself to send out yet

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Does Your Marketing Convey Your Values?

B2B Marketing Traction

Tweet. This year I was introduced to a great resource: Mark Lefko of The Lefko Group , a corporate retreat and facilitation company, offers a free eBook on a topic that he has a passion for: the value-based organization. downloaded and read Unlock the Power of Your Team: How to Build a Powerful Organization Through Principles and Values one afternoon. It was an empowering exercise, and as I’ve told my colleagues, it’s not that I didn’t have values, but I hadn’t spent much time articulating them. Identify your organization’s values along with your vision and mission statement.

5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don't brainstorm in a marketing silo

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How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. It was challenging, in that I wanted to finish a blog entry in the one hour 15 minute time slot each speaker session was allotted; yet I wanted to offer some depth.

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and  writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference. It was challenging, in that I wanted to finish a blog entry in the one hour 15 minute time slot each speaker session was allotted; yet I wanted to offer some depth.