2009

B2B Marketing Traction

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5 Secrets of Creating Successful Marketing One-Sheets

B2B Marketing Traction

Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. (See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group.

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Recession Accelerates Marketing Trends Caused by Disruptive Technology

B2B Marketing Traction

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Trends 113
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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. Home. Do you have a marketing plan for 2012? Are you doing the right marketing, to the right people, and measuring results? We’re marketing consultants who drive the right marketing results for B2B companies, including manufacturers, technology companies, service companies and ad agencies. We provide: Chief Marketing Officer (CMO) for Hire services.

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Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. If you have the essential elements, the most important factor for success is your ability to execute the plan consistently and systematically.

Planning 102
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5 Steps for Brainstorming Your Marketing Plan

B2B Marketing Traction

Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. 1. Invite the right people. Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners.

Planning 102
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Trust: Get It, Measure It, Grow It Online or Offline

B2B Marketing Traction

Tweet. I just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books.

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Does Your Marketing Convey Your Values?

B2B Marketing Traction

Home. Services. Blog. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page.