| | | B2B Marketing Traction | | | | 39 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION OCTOBER 28, 2009  5 Secrets of Creating Successful Marketing One-Sheets Tweet. One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. See samples at the end of this post.) These one-sheets are important, because in each ProVisors meeting there are about thirty different service providers giving their elevator pitch to the group. The Grabber. | B2B MARKETING TRACTION OCTOBER 1, 2009 How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture Tweet. fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” ” I explained that the phrase refers to marketing communications that are systematically dripped over time to a prospect to stay in touch and inform them about the product or service you are selling. But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) your prospects. Know your prospects. Do you plan to do a drip campaign by email? | | | | | |
| | | B2B MARKETING TRACTION DECEMBER 28, 2009  Do You Have a Marketing Plan for 2010? Tweet. If you haven’t yet done your marketing plan for 2010, don’t panic. There is still time. If you have already done your plan, check it against some of our marketing planning success tips below. Marketing Plan Success Tips. Keep it simple. Marketing plans don’t need to be elaborate. The business owner said, “I didn’t know what to do with it!” Track results. | B2B MARKETING TRACTION NOVEMBER 18, 2009  5 Steps for Brainstorming Your Marketing Plan Tweet. One of the most fun aspects of marketing planning can be brainstorming. Here are ways to make sure your marketing brainstorming is fun and productive. Invite the right people. Don’t brainstorm in a marketing silo. Invite others who deal with your customers, including customer service, product development, sales, distributors and possibly suppliers or strategic alliance partners. Worst? | B2B MARKETING TRACTION NOVEMBER 9, 2009  Trust: Get It, Measure It, Grow It Online or Offline Tweet. just finished reading two books about trust, Trust Agents and The Trusted Advisor. Reading these books was very meaningful for Jennifer Beever the marketer who does social networking and wants to establish a better presence, and for Jennifer Beever the CMO for Hire and B2B marketing consultant who wants to add more value for clients. Here are some of my takeaways from the books. | | | | | | | |
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B2B MARKETING TRACTION | MONDAY, MARCH 16, 2009 I'm Listening to Radio Station WIIFM - Are You?
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B2B MARKETING TRACTION | FRIDAY, JULY 24, 2009  Do Automated Twitter Tools Game Social Networking?
This week I met with Jeff Hayes of The Vector Group, who is working with me to create a plan to measure and reduce my carbon footprint. As usual we talked about blogging and Twitter. Jeff mentioned that it would be great to highlight MORE >> -
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 28, 2009 5 Secrets of Creating Successful Marketing One-Sheets
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B2B MARKETING TRACTION | MONDAY, NOVEMBER 16, 2009  How Live Blogging Makes You a Better Blogger
I don't know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I'm pretty conscientious about my blog entries. don't want to put out only my opinion nor MORE >> -
B2B MARKETING TRACTION | WEDNESDAY, MAY 6, 2009 Should Businesses to Market More in a Recession?
In January I facilitated a panel discussion on marketing during a recession in my ProVisors Distribution and Manufacturing affinity group. As we prepared for the panel discussion, we looked for studies on what works for marketing in a MORE >>
- Trust: Get It, Measure It, Grow It Online or Offline B2B MARKETING TRACTION | MONDAY, NOVEMBER 9, 2009
- How To Make Sure Your Drip Marketing Campaigns Are Not Water Torture B2B MARKETING TRACTION | THURSDAY, OCTOBER 1, 2009
- Is Your About Us Page First or Last? B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 11, 2009
- 5 Steps for Brainstorming Your Marketing Plan B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 18, 2009
- 12 Questions SEO Vendors May Not Want You to Ask� B2B MARKETING TRACTION | WEDNESDAY, AUGUST 5, 2009
- Less Email, More Web 2.0 B2B MARKETING TRACTION | SUNDAY, MARCH 8, 2009
- SEO Industry Has Some Snake Oil, But Also Much Success B2B MARKETING TRACTION | FRIDAY, MAY 22, 2009
- There Are No Secrets to Social Networking, SEO and Web Development B2B MARKETING TRACTION | SUNDAY, MAY 31, 2009
- Strategic B2B Marketing Tactics to Get You Through the Recession B2B MARKETING TRACTION | WEDNESDAY, MARCH 11, 2009
- Does Your Marketing Convey Your Values? B2B MARKETING TRACTION | FRIDAY, NOVEMBER 20, 2009
- B2B Chief Marketing Officers (CMOs) Must Change B2B MARKETING TRACTION | TUESDAY, APRIL 21, 2009
- Why Written Plans Improve Web Site Project Success B2B MARKETING TRACTION | THURSDAY, JULY 2, 2009
- Why Brand Impressions on Facebook are Way Better than Email B2B MARKETING TRACTION | MONDAY, JULY 20, 2009
- How to Choose a Web Development Company B2B MARKETING TRACTION | FRIDAY, JULY 10, 2009
- Does your Headshot Paint a Thousand Words? B2B MARKETING TRACTION | WEDNESDAY, SEPTEMBER 9, 2009
- Less is More when you Pitch B2B MARKETING TRACTION | FRIDAY, MAY 8, 2009
- Technology Marketers Adopt Web 2.0 Earlier B2B MARKETING TRACTION | FRIDAY, MARCH 20, 2009
- The Big Question June 2009: Where is Your Time Spent? B2B MARKETING TRACTION | TUESDAY, JUNE 2, 2009
- Recession Accelerates Marketing Trends Caused by Disruptive Technology B2B MARKETING TRACTION | SUNDAY, JULY 12, 2009
- Quit Yer Pitchin’ B2B MARKETING TRACTION | MONDAY, AUGUST 17, 2009
- Quit Yer Pitchin' B2B MARKETING TRACTION | MONDAY, AUGUST 17, 2009
- Does your Headshot Paint a Thousand Words? B2B MARKETING TRACTION | WEDNESDAY, SEPTEMBER 9, 2009
- Which Way Will You Go With Your Marketing? B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 25, 2009
- Is Your About Us Page First or Last? B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 11, 2009
- Is Your About Us Page First or Last? B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 11, 2009
- How Live Blogging Makes You a Better Blogger B2B MARKETING TRACTION | MONDAY, NOVEMBER 16, 2009
- How Live Blogging Makes You a Better Blogger B2B MARKETING TRACTION | MONDAY, NOVEMBER 16, 2009
- Does Your Marketing Convey Your Values? B2B MARKETING TRACTION | FRIDAY, NOVEMBER 20, 2009
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