B2B Marketing Traction

JANUARY 31, 2013

I don’t know much about Vine, and I like it already. Here’s why – have you ever NOT watched a video because all you want is the few seconds that show you how to do the thing, and the video is 4 minutes long? That’s what I’m talking about. I’m just saying I’d rather scan some text than endure a long video to get the small bit of information I need than be a captive viewer for several minutes.

Creativity 164

Creativity B2B Marketing Paid Search Agency B2B 164

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. The reasons are simple. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users.

Social Media 111

Social Media Social Marketing Planning Media 111

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! 3 Marketing Personalities You Need to Manage. 1.Myopic Marketer. This marketer can’t see the forest for the trees.

Work Management 110

Work Management Personalization Planning Consulting 110