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SEO is Dead. Long Live SEO!

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JANUARY 25, 2013

Remember the days when SEO was king? Way back when we optimized for Inktomi and Overture? Later when we had to create reciprocal links to appease Google, now a frowned-upon practice? I have news for you. It’s over. SEO as we knew it is dead. But, long live SEO, because it’s re-emerged through SMO. Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand.

SEO

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6 Basic Social Media Results You Need to Track

B2B Marketing Traction

JANUARY 23, 2013

When you implement social media marketing, you should track the results you get. Start with the basics as described below. You can use a spreadsheet, with the following metrics in columns and a row for each week of the year. Over time, you’ll be able to see (and show) the increase (or decrease) in each metric. 1. mozRank. mozRank is on a scale of 1 to 10 and is SEOmoz’s 10-point measure of link authority and popularity.

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B2B Marketing Traction

SEO is Dead. Long Live SEO!

6 Basic Social Media Results You Need to Track

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