B2B Marketing Traction

JANUARY 8, 2013

An increasing trend in the workplace is outsourcing talent for non-core business functions, and CMOs and other marketing executives are part of the trend. More and more businesses are finding that it’s increasingly difficult to hire talented marketing professionals on a full-time basis. What’s more, it’s not clear that paying the salary and benefits of a senior-level marketing executive is a requirement at all companies.

Work Management 141

Work Management Planning CMO Marketing Management 141

B2B Marketing Traction

JANUARY 10, 2013

I just love infographics as a great way to capture a process and a story in a way that I can understand. One great example is the Inbound Marketing Strategy infographic published recently by Slingshot SEO (see below – included with the authors’ permission). I think this is a great tool to use as you plan or review your B2B marketing. It steps you through the 3 phases of the buyer cycle, TOFU, MOFU, and BOFU, and lists on the side what types of marketing activities or materials can su

Planning 115

Planning Inbound Marketing Marketing Plans Paid Search Agency 115

B2B Marketing Traction

JANUARY 11, 2013

LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly. And, because they are easy to review at a glance, they can influence employers or referrers as to your credentials. But LinkedIn member, beware!

Linkedin 110

Linkedin Social Media Act-On Display 110