Sat.Dec 08, 2012 - Fri.Dec 14, 2012

B2B Marketing Traction

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LinkedIn Video: How to Use Endorsements and Manage Skills

B2B Marketing Traction

I’ve had many questions on how to use LinkedIn endorsements. Watch this video to learn how endorsements and skills work on your LinkedIn profile! You will also learn how to assess and manage skills to best fit your capabilities and experience as well as a few other helpful LinkedIn features.

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6 New Ideas for Your 2013 Marketing Plan

B2B Marketing Traction

What tactics will get you the best results in 2013? Here are six new marketing ideas for increased success in the coming year. When you write your marketing plan for next year, keep in mind that much has changed. (Read my previous post, If There’s One Thing Constant About Marketing, It’s Change.) Now is a good time to think about what worked, what did not work, and what marketing tactics you will reduce or eliminate and what tactics you might add.

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Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells. Well, it may not close the deal , but it sure does attract people into your exhibit space where you can start selling to them.