B2B Marketing Traction
NOVEMBER 8, 2012
I’m excited about the new feature Pinterest launched today – secret boards with the ability to collaborate on them with others. While it’s a great feature for planning holiday shopping or that surprise birthday or anniversary party, it also has some great benefits for B2B marketers. As a marketing consultant, I’ve already been using Pinterest to pin ad campaigns that I like.
B2B Marketing Traction
NOVEMBER 6, 2012
It’s marketing planning time again, and I’m seeing that many businesses and organizations have “SEO” in their plan, but not “content.” With recent changes in the way search engines index sites and rate them for keyword searches, you need to have more content – even better, you need “strategic content.” With changes made by other search engines (especially Google) this year, websites that have more content and engagement with visitors on the s
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