Sat.Oct 27, 2012 - Fri.Nov 02, 2012

B2B Marketing Traction

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A Trip Down the Online Bait and Switch Rabbit Hole

B2B Marketing Traction

If I want to go down a rabbit hole on the Internet, believe me, I can probably find my own. I explore things online all the time – download reports and articles, sign up for newsletters and follow blogs. But when I log in to your form and provide my name and email address, you better deliver what you offered in the first place. Don’t take me down the rabbit hole of your choosing or do a bait and switch and try to get me to buy something else.

SEO 106
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Anyone Can Create a Facebook Page Using Your Brand

B2B Marketing Traction

Did you know that Facebook will allow anyone to create a Facebook Company Page? With someone else’s – maybe your – brand? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit.

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