B2B Marketing Traction

OCTOBER 26, 2012

Let me be really clear – this is not a photo of my kitchen sink! I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Why do business owners put too many features, options, text, graphics, buttons and more on their home page?

Eye-Tracking 108

Eye-Tracking Sample Studies Marketing Websites 108

B2B Marketing Traction

OCTOBER 25, 2012

When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? The word wheelhouse refers to a baseball term, which means “the sweet spot of a baseball player’s strike zone where the most power and strength can be utilized.” Whether

Work Management 104

Work Management Marketing Management Planning Trade Show 104