B2B Marketing Traction
APRIL 16, 2012
Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Fax. Yes, there is a good chance your logo will be faxed. (Still.) Do all the logo elements come through on a fax?
B2B Marketing Traction
APRIL 19, 2012
Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness. Rather, technology was an accelerant, but only if the company had built a sound foundation, knew their strengths and what they stood for.
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