B2B Marketing Traction

MARCH 27, 2012

Is blogging worth it for B2B marketers? Here are 12 benefits business to business marketers can gain from blogging. 1. Add value for prospects and customers. Blog posts that include how-to information or provide insightful opinions about your industry serve your audience, create goodwill for your company, and move you away from just selling. 2. Create credibility for your business.

B2B Marketing 167

B2B Marketing Planning B2B Word of Mouth 167

B2B Marketing Traction

MARCH 30, 2012

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. Why? Because if it’s true that over 90% of corporations and most businesses use LinkedIn to find employees, contract workers or service providers, unless you have the right keywords and phrases in your profile , you wil

Linkedin 110

Linkedin Keywords Profiling Internet Marketing 110

B2B Marketing Traction

MARCH 29, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers are wondering how to stay “top of mind” with their prospects and customers. One way to do so is to integrate your marketing. Why? Integrated marketing leads to response compression. How does it work? Let’s use an example of a prospect we’ll call Joe.

B2B Marketing 104

B2B Marketing Trade Show Planning Paid Search Agency 104