B2B Marketing Traction

MARCH 19, 2012

How often should you write and publish blog posts to get results from your blog? The answer depends on how competitive your industry is, what kind of results you want, and how much time resource you have to devote to blogging. What results do you want from your blog? If you are writing your blog to establish yourself as an expert in your industry, you have some leeway as to how many blog posts you publish each month.

Consulting 116

Consulting Resources Traffic Contacts 116

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department.

Paid Content 114

Paid Content Top of Funnel B2B Marketing Planning 114

B2B Marketing Traction

MARCH 23, 2012

Pay-per-click (PPC) advertising is a waste of marketing dollars. It’s expensive, and it’s so ten years ago. I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 113

PPC B2B Marketing B2B Online Lead Generation 113