Sat.Jan 28, 2012 - Fri.Feb 03, 2012

B2B Marketing Traction

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4 Ways B2B Marketers Can Benefit from Pinterest

B2B Marketing Traction

Like many of you I’m enamored with Pinterest , but I can’t help but ask, “Can Pinterest benefit B2B Marketers?” Pinterest is a social media site that allows members to create boards for images that they like. You can name the boards whatever you like, and assign them to a category from a list of pre-determined by Pinterest. Over time as you find images that you like, you pin the images to the appropriate board.

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5 Marketing Things to Stop Doing and 5 to Start

B2B Marketing Traction

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Here are some marketing things to stop doing and some you should start.