Sat.Jan 21, 2012 - Fri.Jan 27, 2012

B2B Marketing Traction

Trending Sources

4 Reasons to Get Recommendations on LinkedIn First

B2B Marketing Traction

Ask your customers for testimonials and recommendations on LinkedIn first. Then you can repurpose them for your print pieces such as one sheets and for your website. In my opinion there is little reason to ask for testimonials outside of LinkedIn. recommend that all my clients get recommendations on LinkedIn first. Please tell me you are connected to your customers! ).

10 Reasons You Can’t Get Found Online

B2B Marketing Traction

It’s critical that qualified prospects find your business on the Internet. If you’re not getting found, you’re losing leads and potential revenues. Your website uses outdated programming code. Your website doesn’t have relevant content. You use flash in your website. You have too many big images in the wrong places. Your images are not properly tagged. Web Site Projects

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Pinterest drives enormous blog and business success

grow - Practical Marketing Solutions

Guest Post by {grow} community member Lauren Schaefer. This is Kate. She’s a hairstylist, jewelry maker, and all-around crafter based in North Carolina. Kate started her blog ( ) exactly one year ago. And like most of us, it was a labor of love without a whole lot of “community.” Pinterest! Pinterest is the hottest social media platform around right now.

39 More (of the) Best Social Media Guides, Tips and Insights of 2011


The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Of course, there’s no single cookie-cutter approach to social media marketing that works for every enterprise. How can an brand establish trust online? And again.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

Free eBook: How Buyer Trends Are Impacting the Future of Business Thinking

Tony Zambito

Image via Wikipedia. Recently, I embarked on a series of articles related to buyer trends and how they are changing conventional business thinking as we know it.  These series of articles, referenced as Buyerology Trends, highlighted 7 areas of where buyer trends are challenging conventional thinking. The world has become hyper-connected and hyper-competitive.  Follow @TonyZambito.

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Infographic of the Week: Social Networking at Work

Ad Your Comment Here

A new set of stats show that two out of every three people agree that social media should be banned in the workplace. Simply Zesty brings us some interesting visuals on how social media is seen at work (in the UK…but let’s be honest, it’s probably similar in the US!). Infographics infographic social networking at work

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy. In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Below are 10 requirements for deploying successful online content marketing.

The B2B Lead Generation-Demand Generation Book “Hall of Fame”


As we head into the winter months and most of us aren’t out as much, it’s a good time to catch up on some good reading material.  Books are listed by funnel category. Click the book images to be hyperlinked to Amazon. General B2B Marketing & Lead Generation. Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Brian Halligan, Dharmesh Shah. Ruth P. Stevens. Brian Carroll. Media.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Lament of the Inside Sales Team: Data, Data Everywhere, but Who’s Ready to Buy?

B2B Lead Generation Blog

Tweet As the MECLABS Research Partnership analyst team, my colleagues and I speak with professionals who attend our events (like the next month’s MarketingSherpa Email Summit in Las Vegas), purchase our publications, and want more information about how MECLABS can help grow their business. So every day we hear about the challenges they’re facing. This hit way too close to home.

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13 Questions Marketing Should Ask the Sales Reps

It's All About Revenue

by Michael Martin | Tweet this As marketers, we all want to deliver sales with the resources they need to close more deals…more often…and faster. If you’re going to develop a marketing plan that really pushes sales enablement , you need to talk the sales reps out in the field. Yet, too often, marketers get bogged down by personal gripes and don’t have a strategic process for approaching sales.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. Buyers can easily find information about your products and that of your competition from their online research. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

7 Tips for a Successful PPC Landing Page

The Point

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight improvements to your PPC landing pages can be dramatic. Sell the offer.

Integrating Social Media Into The B2B Marketing Mix [Slides]

B2B Marketing Insider

This presentation covers the change that is occurring in marketing. Marketers are no longer in control of the message. We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. We talked about the importance of blogging and how blogs are an important and effective tool in the social media arsenal. Social Media

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

12 Critical Elements Every Homepage Must Have [Infographic]


If you’re considering a website redesign or are wondering how to generate more leads from your website, there are several critical elements you must never forget to include. Let’s first take a look at the homepage. Ah yes, “thee page of all pages.” ” It’s undoubtedly one of the most important areas on a website. The answer is simple. Are there any I missed?

Lights, camera, action: Video helps you stay in touch with customers


Image via Wikipedia. Here’s where I ran across this:  Glenn Diehl, owner of the New York distributor of Skyline Exhibits , has a team of eight sales people selling custom trade show exhibits and portable displays to marketers and trade show managers in New York City and several northern counties.  The cover note is in plain text, inviting customers to have a look at the latest “Minute” video.

The First 5 Things You Should Do With Your Google+ Business Page

WindMill Networking

So you’ve followed the sage advice of savvy social media experts like Neal Schaffer , telling you why you need to have your business on Google+ , and you’ve created a business page for your brand. Now what? Obviously (I hope it’s obvious!) the worst thing you could do is just let your page sit idle. So let’s set some priorities and get to work making your page effective.

The Battle For Customer Attention

B2B Marketing Insider

It used to be so easy. With the right amount of budget and the right Madison Avenue “Mad Men,” any business could reach their target audience. But now, the consumer marketplace is fragmented almost beyond recognition. We receive more marketing messages than we can handle and the battle for customer attention has moved from being mainly about the medium to technology to content.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Trust is hard to come by these days

Buzz Marketing for Technology

For years I have kept tabs on the Edelman Trust barometer report , which comes out every January in Davos.  And this year was no exception. After last year I figured this years report could make an excellent gauge of the economy worldwide! Simply put the report states: Trust is down in every industry and every country across the board by an average of 6%. Well 2 things …. But where do you start?

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Content Marketing Advice: Stop Competing with My Children!

Digital B2B Marketing

Today, marketers are locked in a battle for attention. As individuals, we are flooded with more marketing messages than we can consume. Getting our attention requires something exceptional. To date, the currency that purchases our attention is content. Content that is useful and connects with our priorities, content that entertains, content that teaches. However, content is merely the vehicle.

Content Marketing is the Fuel of Marketing Automation – Advice from Experts

Fearless Competitor

Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. And you need to map that content to titles, industry, products, buying stage and more. For most companies, it’s overwhelming. They feel it’s too much.

Does your brand stand up?

Savvy B2B Marketing

You are not in control of your brand. You never were and you never will be. You may own your brand, but, its identity is defined by your audience: your prospects, peers, and customers. You can make suggestions, of course. You can make your own statement about what you stand for. These are all valuable brand assets, but they are not your brand. Your brand isn’t what you say.

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The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Top Internet strategy, marketing and technology links for the week of January 22, 2012


Here are the top Internet strategy, marketing and technology links for the week of January 22, 2012…  . Maximizing Your Brand Presence on Google+  (Marketing Profs). Tips to Keep Your Website Ahead of the Curve in 2012  (Mashable!). Users Not Customers Will Wake You Up to the Future of Doing Business (Small Biz Trends). Content Marketing 101: Get the balance right (Internet Marketing).

Why Your 2012 Marketing Plan Needs Tablets

It's All About Revenue

by Jesse Noyes | Tweet this Does your marketing plan include the iPad? Or the Kindle Fire? Or a Nook? If not, you might want to revisit that marketing plan. The holiday shopping season was a boon for the tablet market. Ownership of tablet computers in the U.S. As Marketing Land noted , if representative of the overall American population, than 44.6 million people now own tablets.

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What Every Parent Should Know About Social Media


I gave a talk last week at The Roeper School here in the Detroit area about some concerns and dangers parents should be aware of when your child uses social media. Here’s the presentation: Social Media & Your Child — What Every Parent Should Know. View more presentations from Sazbean Consulting. News & Notes

Case study: Content marketing success at a medical practice

grow - Practical Marketing Solutions

If you can’t view this video, Click here: Content marketing success at a medical practice. first reported my friend Lisa Reath’s remarkable success marketing her family’s medical practice in 2011.  Since then, Lisa has continued to develop extraordinarily effective social media marketing initiatives. In this video, I describe her latest innovation and she is going old school!

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

The Rapid Growth of Marketing Outsourcing

Fearless Competitor

According to a recent study by, Marketing Outsourcing  - outsourcing of marketing is growing fast. Click the link to read the original post, including the downside of outsourcing.). This study, by Christine Moorman, Director of The CMO Survey and the T. Austin Finch, Sr. ” The findings were interesting. This percentage has grown over time as shown in Figure 1. What do you think?

How to Improve Social Networking for Your Business


Image via Wikipedia. Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? A lot of those pages are graveyards now. Put some time into it. Run an advertising campaign.

The Phrenology of the Modern B2B Marketer

It's All About Revenue

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Heck, our co-founder Steve Woods literally wrote the book on the subject.) But today we have some really, really exciting news. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language. Now we can actually see inside their minds. Don’t ask us how. That’s a secret of the highest order. We call it, The Phrenology of the Modern B2B Marketer.

4 Content Marketing Goals for a Coach Website

Writing on the Web

How should  content marketing  be used on the home page of your website? What makes good website copy? More specifically, if you’re a professional service provider, like an  executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that  attracts clients  and gets potential new leads? Answer questions and educate (by suggesting solutions).

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? The Savvy Sisters share their best tips: Stephanie. Keep Connected and Current. Jamie. Wendy. Keywords are, well, key.

The Emerging Role of the CMO

MI6 Marketing Agency

The B2C and B2B Buyer Controls the Sales Process. If you haven’t read IBM’s CMO Study it’s a core piece of research marketers should have sitting on their desks and on their screens. Over 1700 CMOs from a variety of verticals, sizes and geographies provide their views, opinions and insights about what keeps them up at night, their profession etc. Key Points from the Video.

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Tablet Content Marketing: Crazy Stats and Time to Move

Junta 42

If you are not up on the latest statistics on the tablet, here are some to chew on: Apple reported first quarter earnings , selling over 15 million iPads during the quarter. This is a 111% increase from the previous quarter. In just under two years, Apple has now sold over 55 million units. The number of Americans now owning at least one tablet device is now at 29%. Tablet: The Curl-Up Device.

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Savvy Toolkit - 101 Landing Page Optimization Tips

Savvy B2B Marketing

I was doing research recently for an article on the importance of custom Landing Pages for small businesses. In reading lots of supporting background material I ran across this article: 101 Landing Page Optimization Tips by @oligardner at @unbounce. So much more than just a list is actually the 101 tips broken down into 14 category specific chapters! Check out this article / ebook!

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.