Top B2B Marketing Zone Test Deliverability Content for Week of Jan 07

B2B MARKETING TRACTION JANUARY 11, 2012 B2B Marketing: Why Competition Doesn’t Matter Lead, follow or get out of the way. When it comes to your competition, if you’re spending too much time and energy watching the competition, you’re just following them. Or, at best, you’re looking laterally at business opportunities in an attempt to keep up. In Good to Great , Jim Collins writes that great company leaders never talked about competitive strategy. MORE >>	B2B MARKETING TRACTION JANUARY 10, 2012 What Do Rick Santorum and Lady Gaga Have to Do with Headlines? When it comes to your B2B online marketing, make no mistake. Headlines make a big difference. Here’s what CEOs and CMOs need to know. On every website page or blog entry you have an opportunity to include headlines. Search engines like headlines, and the more keyword rich the better. Headlines are designated in HTML code as H1, H2, H3, up through H6. Bad Online Headline Examples. MORE >>	RECENT POSTS JANUARY 11, 2012 \| B2B MARKETING TRACTION B2B Marketing: Why Competition Doesn’t Matter JANUARY 10, 2012 \| B2B MARKETING TRACTION What Do Rick Santorum and Lady Gaga Have to Do with Headlines?
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