B2B Marketing Traction

NOVEMBER 11, 2011

Since it’s Veteran’s Day I thought this blog entry might be timely. Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? strat·e·gy strate -j?. the science and art of military command. exercised to meet the enemy in combat. under advantageous conditions. Merriam-Webster.com.

Guerilla Marketing 116

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 116

B2B Marketing Traction

NOVEMBER 7, 2011

Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? One option is to hire a part-time or outsource CMO to drive your marketing success. Here are six important qualities to look for in your CMO for Hire. Experience in your industry plus others. While it’s great to have someone who knows your industry and can hit the ground running (or at least have a reduced learning curve), cross-industry

CMO 108

CMO Paid Search Agency Effectiveness Cross-Selling 108

B2B Marketing Traction

NOVEMBER 9, 2011

The principle of Occam’s Razor is key to getting your marketing done faster, so that you can realize quickly results from your effort. Occam’s Razor – noun ?ä-k?mz-. a scientific and philosophic rule that entities should not be multiplied unnecessarily which is interpreted as requiring that the simplest of competing theories be preferred to the more complex or that explanations of unknown phenomena be sought first in terms of known quantities ( Merriam Webster ).

B2B Marketing 104

B2B Marketing Trade Show B2B Rules 104