B2B Marketer: Are You a Hedgehog or a Fox?
B2B Marketing Traction
OCTOBER 19, 2011
In business there are hedgehogs and there are foxes. I believe the concept applies to marketers, too. In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging.
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