B2B Marketing Traction

OCTOBER 19, 2011

In business there are hedgehogs and there are foxes. I believe the concept applies to marketers, too. In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging.

Planning 108

Planning Paid Search Agency B2B Marketing Comparison 108

B2B Marketing Traction

OCTOBER 17, 2011

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. “ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates.

Marketing Budget Creation 108

Marketing Budget Creation Marketing Budget Spending Planning 108

B2B Marketing Traction

OCTOBER 21, 2011

If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” It happened a few years ago. Whitepapers were seen as successful online marketing tactics for technology and research companies.

Buzz 106

Buzz Statistics Research Tactics 106