Sat.Oct 01, 2011 - Fri.Oct 07, 2011

B2B Marketing Traction

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What if There Were Nothing As Sure As Marketing, Death and Taxes?

B2B Marketing Traction

…and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes? Or regulated the way businesses are regarding treatment of their employees? Here’s what I think would happen: If business were required to plan and execute marketing every year, 1.

Planning 106
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Don’t Let the Tail Wag the Dog in Your Marketing Plan

B2B Marketing Traction

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. “Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” – Chapter 6, “The Hedgehog Concept,” Good to Great , by Jim Col

Planning 106
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You Paid for More Traffic to Your Website – Now What?

B2B Marketing Traction

If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers.

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