Sat.Aug 20, 2011 - Fri.Aug 26, 2011

B2B Marketing Traction

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Should You Blog on Your Website or a Separate Site?

B2B Marketing Traction

Tweet. As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. I’ve heard many different answers over the past few years, so I decided to research some expert opinions online. My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to

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Why a Facebook Company Page Makes You Less of a Dinosaur

B2B Marketing Traction

Tweet. When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Why? Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. The largest group on Facebook are from 18 to 34 in age. For all ages, but especially if you have any customers and employees who are 18-34 in age, Facebook can be a cost-effective way to create awareness of your

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