Is Your Marketing Plan SMART?
B2B Marketing Traction
AUGUST 4, 2011
Tweet. One Page Marketing Plan. If there is one thing I’ve learned as a marketing consultant, strategic marketing plans must be SMART to be successful. I work with business owners of small to mid-size companies. Especially in tough economic times, they have limited resources to spend on marketing. So, what they do spend on marketing must produce results.
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