Is Your Marketing Consultant Strategic? Tactical? Or Both?
B2B Marketing Traction
JULY 28, 2011
Tweet. Does your marketing consultant ask the right strategic questions? …think outside of the box when recommending tactics? If your answer is “No,” you could be wasting precious marketing money. Recently a business owner approached me and asked if I would assess his marketing programs and provide my recommendations. His business is not a technology or manufacturing company – the industries I normally target – but he wanted the perspective of an outsider to his ind
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