What’s Wrong with Your B2B Web Site?
B2B Marketing Traction
FEBRUARY 22, 2011
Tweet. Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Are you getting more traffic, but no return on your investment in the form of sales revenue? How do you get web site visitors to convert to customers and generate sales? Today we need to track more than the number of visitors to a web site and where they come from.
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