Sat.Apr 10, 2010 - Fri.Apr 16, 2010

B2B Marketing Traction

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Trade Show Tricks to Maximize B2B Marketing ROI

B2B Marketing Traction

Tweet. Having a presence at an industry trade show can be one of the most expensive B2B marketing tactics in your annual program. But it’s no longer enough to just show up, exhibit and leave. Here are six trade show tips to help you maximize return on your investment and, in some cases, even reduce your costs. Be a speaker at the conference. A conference speaking gig positions you as an industry leader and creates instant credibility.