Sat.Jul 04, 2009 - Fri.Jul 10, 2009

B2B Marketing Traction

Trending Sources

How to Choose a Web Development Company

B2B Marketing Traction

A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses

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Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries. The family that owns Five Guys were concerned that they could not maintain a high level of customer experience if they were to expand too far or to move into franchising.

Reverse Mentoring Programs For Social Media

Leader Networks

Leadership can come in many different forms - and sometimes from unexpected places. Most companies employ troops of Millennials - young people who are learning the ropes of business. You know, those jean-clad 20 something people who support executives, do entry-level tasks and are being groomed for the future of business. While their business acumen will be fine tuned over time, they know a little something about social media. We make changes based on best practice and tailor programs to help a company achieve their goals. This is an unintentional outcome.

B-to-B Fundamentals Don't Change - The BMA Video

Junta 42

Thanks to David Meerman Scott and Rob Rose for passing this video on from BMA 09 - B-to-B Fundamentals Don't Change

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

Bad service blowback - United Breaks Guitars

Reputation to Revenue

Lots of companies are still nervous about participating in social media; they fear negative comments, among other things. The reality, of course, is that if you're providing lousy products or service, the bad comments are coming anyway, and with an ever larger megaphone. Four days after posting the video, and 1.3 Obviously the damage is done. Thanks to Marketing Pilgrim for the pointer.

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. Many others didn't have such an academic look, but they weren't necessarily easy to read, either. Can the reader pick up your key points?

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved. Many others didn't have such an academic look, but they weren't necessarily easy to read, either. Can the reader pick up your key points?

Why You Need a Branded Content Tool of Your Own

Junta 42

I love branded content tools and applications. If you aren't thinking about creating one, you need to be.now! What is a branded content tool? Simply put, it's an online application that comes from a brand (i.e., Kraft) that solves a very simple problem or is incredibly helpful.    Most times, it's free as well. Why create a branded content tool/app? Similar to content marketing , where a company delivers valuable, relevant and compelling information in order to position that company as a trusted expert, a branded tool uses data content to do the same thing.

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.   The increase in the terms usage is due to marketer’s ability to better implement these programs, due to email, website monitoring and web analytics, campaign tracking, and campaign optimizing allowing for A/B email and landing page testing. lead nurturing

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally Inbound Only. Outbound Only. The complete results were published today on the DemandGen Reports site. The short version excerpted from the article: The experts balance Inbound Marketing with Outbound Marketing.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Savvy Week in Review - July 10

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The Savvy Sisters Profiling: Hitting the Turbo Button - by @BlakeHinckley Interesting ideas on how marketers can get around the fact that prospects often lie on registration forms. Capture the data. Bloggers miss the point of buyer personas This post discusses the one question that every buyer persona should answer.

Savvy Week in Review - July 10

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The Savvy Sisters Profiling: Hitting the Turbo Button - by @BlakeHinckley Interesting ideas on how marketers can get around the fact that prospects often lie on registration forms. Capture the data. Bloggers miss the point of buyer personas This post discusses the one question that every buyer persona should answer.

A Logo is Not a Brand: B2B Marketing and Social Media

Digital Body Language

I’ve been part of the Online Marketing Summit (OMS) tour this summer, and it has given me a great chance to interact with a lot of marketers about the challenges they are facing. One recurring topic, as you would expect, is social media and the role it plays in marketing and sales. common focus has been on the potential for using social media for demand generation and direct connection with sales.

Twitter and B2B: don't be fooled by the silent majority

Beyond

Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network". The sub-text here is clear: Twitter is mainly spam.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

B2B Customer Engagement – Build a successful long term relationship

Savvy B2B Marketing

In the 1930’s the Hawthorne Effect changed how factory owners thought of their workers. The Hawthorne researchers were initially hired to test what variables in lightening conditions, temperature level, etc. make workers more productive. Simply - engaged workers are more productive. In the B2B world customer engagement is also getting a lot of buzz these days as well.

B2B Customer Engagement – Build a successful long term relationship

Savvy B2B Marketing

In the 1930’s the Hawthorne Effect changed how factory owners thought of their workers. The Hawthorne researchers were initially hired to test what variables in lightening conditions, temperature level, etc. make workers more productive. Simply - engaged workers are more productive. In the B2B world customer engagement is also getting a lot of buzz these days as well.

Case Studies - Answers to the Questions B2B Marketing Managers Ask Most

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices. More fantastic guests are planned for the weeks ahead, so stay tuned. The same questions come up again and again.

Case Studies - Answers to the Questions B2B Marketing Managers Ask Most

Savvy B2B Marketing

Customer case studies are high-value, in-demand marketing and sales collateral. Marketing teams are tasked with producing powerful stories, yet it’s not always easy. work with all types of marketers, from those new to case studies to seasoned veterans. The same questions come up again and again. How do we get customers to participate? Unfortunately, there’s no one-size-fits-all answer.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Social Marketing FAIL - How not to use Twitter

Savvy B2B Marketing

The other day I received an auto-follow message from someone I had "followed back" on Twitter. usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad. messaged the original sender and asked if there was a mistake. Talk about a perfect social marketing pitch by this guy. His response? Share them here

Social Marketing FAIL - How not to use Twitter

Savvy B2B Marketing

The other day I received an auto-follow message from someone I had "followed back" on Twitter. usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad. messaged the original sender and asked if there was a mistake. Talk about a perfect social marketing pitch by this guy. His response? Share them here

Is Good-Enough-Marketing-Automation Really Good Enough?

Digital Body Language

Today's post is a guest post from Paul Teshima, Eloqua's Senior Vice President of Customer Service. Paul is the person responsible for the team that drives the success of our clients, and is very hands on in working with clients big and small. I'm thrilled to have Paul post as the insights he brings are without parallel. Let me give you a couple of examples: 1. IBM, I.B.M. IBM Corp., etc.).

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results. Please spread the word.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

Think Small

Savvy B2B Marketing

Seriously - I mean it. Think small. I've been working on a series of branding projects for the past few weeks. The thinking involved in this kind of work is BIG: strategy, the BIG idea, the grand vision, the mission. In the midst of all these BIG thoughts, I am reminded how important it is to also think small. BIG ideas are fun. BIG ideas are by nature rife with gray areas. " I doubt it.

A.T.T.P – Never write another piece without knowing what this is

Savvy B2B Marketing

When I first begin teaching a writing class, whether it is English 101 or Technical Writing, I always go and write across the board in large letters: A.T.T.P which stand for: Audience Tone Topic Purpose If you know what these are and how to identify them, I tell my students, then all of your written materials will always stay on message. Ask yourself who exactly are you writing for? Conversational?

Think Small

Savvy B2B Marketing

Seriously - I mean it. Think small. I've been working on a series of branding projects for the past few weeks. The thinking involved in this kind of work is BIG: strategy, the BIG idea, the grand vision, the mission. In the midst of all these BIG thoughts, I am reminded how important it is to also think small. BIG ideas are fun. BIG ideas are by nature rife with gray areas. " I doubt it.

A.T.T.P – Never write another piece without knowing what this is

Savvy B2B Marketing

When I first begin teaching a writing class, whether it is English 101 or Technical Writing, I always go and write across the board in large letters: A.T.T.P which stand for: Audience Tone Topic Purpose If you know what these are and how to identify them, I tell my students, then all of your written materials will always stay on message. Ask yourself who exactly are you writing for? Conversational?

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

copywriting that sells: powerful copy is easier than you think

The Effective Marketer

writing great copy is easy. writing powerful, attention grabbing copy that will help you sell is another story. usually. copywriting that sells. this is your goal. overcomplicate, think too much, duplicate sentences without realizing

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5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist. It was a great book and I recommend it highly, but after a couple hours per day, some rain and relaxation, my mind still wandered back to work. Not much, mind you, but enough so that I wondered if I should pay attention to it.

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Goodbye, Kim Kardashian

grow - Practical Marketing Solutions

This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won't make the tabloids. We're keeping it quiet. But it's OVER! If you don't know Kim, she is a lovely, self-described "Armenian Princess," self-help diva, and reality TV star. Things moved quickly, and I guess you could say we were an item. But then it all started to go wrong.

A great B2B marketing learning opportunity!

grow - Practical Marketing Solutions

Sculpture in Paris I wanted to let you know that next week {grow} will deliver the biggest dose of B2B marketing insight, wisdom, and just plain useful advice, ever. Starting Monday, July 13, I’m kicking off a five-day series of interviews with Internet marketing pioneer Dr. Ben Hanna. Led the eBay's successful B2B trading platform, driving nearly $3 billion in annual sales.

Content Marketing Playbook: Strategy and Roadmap

Every brand’s content roadmap is different; each path to success is unique to that brand’s story, perspective, assets, and goals. But there is an overarching approach that’s proven to work—one we’ve refined after helping hundreds of brands reach their content marketing goals and after speaking with some of the brightest minds in the industry.

Six ideas to beat the social media time tornado

grow - Practical Marketing Solutions

My friend Joshua Miller was inspired by my blogs posts on social media exhaustion in two ways: He committed to take a hike in the mountains, and he sent me the following post from Abhijeet Mukherjee. Here's an excerpt from Mr. Mukherjee's insightful post on dealing with social media exhaustion: The truth is that you need information. You need to filter and use information effectively.

It's time for digital de-tox

grow - Practical Marketing Solutions

Smoky Mountains National Park -- The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance. To get released from the daily digital tornado, I went cold turkey -- escape to the mountains without wireless service, computer or cell phone. It was tough to get out of town. Finally I headed to the mountains. Napped.

Social media exhaustion

grow - Practical Marketing Solutions

I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger. Need to finish an article, but when I add a photograph, all the spacing between paragraphs goes wacky, like soldiers breaking ranks.

Sample Content Rewrite; From Bland to Bold

B2B Conversations Now

Wow. I am completely blown away. I’m no slouch when it comes to writing compelling content but the latest installment from Jim Logan at B2BRainmaker has really impressed me. thought I would share the before and after versions so you could see the difference. The task was simple: Take my existing “How EchoQuote Works&# copy and make it compelling. I had reworked and rewritten it several times and thought it was pretty tight. ———- Here’s the OLD (BEFORE) version ———-. They need your products and services. Think about it. What did you do?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 efforts so far (by 67% of respondents). Increased lead generation” was farther down the list—24% are seeing it. for at least that long. think the inherently casual (social!)