Sat.Jul 04, 2009 - Fri.Jul 10, 2009

B2B Marketing Traction

Trending Sources

How to Choose a Web Development Company

B2B Marketing Traction

A friend who is starting a new company contacted me recently for a referral to a web development company that could create a great web site but not break the bank. Choosing a web development company is difficult for most businesses

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Five Guys Burgers and Fries Really Understand in Person Content Marketing

Content Marketing Today

How They Use Secret Shoppers to Catch Their Team Members Doing the Right Thing. If you are looking for great basic meat and potatoes cooking in a casual atmosphere, you can’t do much better than Five Guys Burgers and Fries.

Inbound & Outbound Marketing Mix - Poll Results

Smashmouth Marketing

Last week we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - what is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally Inbound Only. Outbound Only. The complete results were published today on the DemandGen Reports site.

Savvy Week in Review - July 10

Savvy B2B Marketing

Popsicles for everyone! Hope you stay cool this hot summer weekend. The Savvy Sisters Profiling: Hitting the Turbo Button - by @BlakeHinckley Interesting ideas on how marketers can get around the fact that prospects often lie on registration forms. Capture the data. Release the goodwill. -

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

Twitter and B2B: don't be fooled by the silent majority

Beyond

Apparently, 90% of Twitter traffic is created by just 10% of users. This fact, according to the widely quoted recent report by Harvard Business School , "implies that Twitter resembles more of a one-way, one-to-many publishing service than a two-way, peer-to-peer communication network".

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved.

B2B Customer Engagement – Build a successful long term relationship

Savvy B2B Marketing

In the 1930’s the Hawthorne Effect changed how factory owners thought of their workers. The Hawthorne researchers were initially hired to test what variables in lightening conditions, temperature level, etc. make workers more productive.

Eight Ways to Make Key Points in Your White Paper Stand Out

Savvy B2B Marketing

Last week, I reviewed white papers posted on the White Paper Pundit to see how many had a call to action (for those who didn't read the post: only 30%). As I was going through that exercise, I noticed how varied white papers are - and how many could be improved.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

B2B Customer Engagement – Build a successful long term relationship

Savvy B2B Marketing

In the 1930’s the Hawthorne Effect changed how factory owners thought of their workers. The Hawthorne researchers were initially hired to test what variables in lightening conditions, temperature level, etc. make workers more productive.

Case Studies - Answers to the Questions B2B Marketing Managers Ask Most

Savvy B2B Marketing

At Savvy B2B Marketing, we thrive on different perspectives and new ideas, which is why we are thrilled to welcome today's guest blogger, Casey HIbbard, also known as the queen of case studies. In her blog - Stories that Sell - Casey shares success-story marketing best practices.

Case Studies - Answers to the Questions B2B Marketing Managers Ask Most

Savvy B2B Marketing

Customer case studies are high-value, in-demand marketing and sales collateral. Marketing teams are tasked with producing powerful stories, yet it’s not always easy. I work with all types of marketers, from those new to case studies to seasoned veterans.

Social Marketing FAIL - How not to use Twitter

Savvy B2B Marketing

The other day I received an auto-follow message from someone I had "followed back" on Twitter. I usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

Social Marketing FAIL - How not to use Twitter

Savvy B2B Marketing

The other day I received an auto-follow message from someone I had "followed back" on Twitter. I usually ignore auto messages, but this one had a link to something that looked interesting to me, so I clicked on it. The link was bad.

Is Good-Enough-Marketing-Automation Really Good Enough?

Digital Body Language

Today's post is a guest post from Paul Teshima, Eloqua's Senior Vice President of Customer Service. Paul is the person responsible for the team that drives the success of our clients, and is very hands on in working with clients big and small.

Inbound & Outbound Marketing - What is Your Mix?

Smashmouth Marketing

There have been a number of studies published about what marketing departments are spending budget on. We are looking at more of a granular study. What do people spend on Inbound Marketing and what do they spend on Outbound Marketing. We'll followup with a blog article discussing the results.

Think Small

Savvy B2B Marketing

Seriously - I mean it. Think small. I've been working on a series of branding projects for the past few weeks. The thinking involved in this kind of work is BIG: strategy, the BIG idea, the grand vision, the mission.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

A.T.T.P – Never write another piece without knowing what this is

Savvy B2B Marketing

When I first begin teaching a writing class, whether it is English 101 or Technical Writing, I always go and write across the board in large letters: A.T.T.P

Think Small

Savvy B2B Marketing

Seriously - I mean it. Think small. I've been working on a series of branding projects for the past few weeks. The thinking involved in this kind of work is BIG: strategy, the BIG idea, the grand vision, the mission.

A.T.T.P – Never write another piece without knowing what this is

Savvy B2B Marketing

When I first begin teaching a writing class, whether it is English 101 or Technical Writing, I always go and write across the board in large letters: A.T.T.P

5 Things You Can Do On Vacation If You Can't Get Work Out Of Your Mind

Smashmouth Marketing

My vacation read was The Historian by Elizabeth Kostova - an incredibly told story of Dracula from both an historical perspective, a thriller, and a biographical twist.

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Difference Between Drip Marketing and Closed Loop Marketing

Modern B2B Marketing

These terms, often used interchangeably, are different approaches to how you nurture your prospects.    While they often imply use of email and online marketing, they have been used to improve the success of marketing efforts long before today’s marketing technologies were available.

Goodbye, Kim Kardashian

grow - Practical Marketing Solutions

This is a picture of Kim Kardashain with somebody who is not me. Kim Kardashian and I have finally broken up. It probably won't make the tabloids. We're keeping it quiet. But it's OVER! If you don't know Kim, she is a lovely, self-described "Armenian Princess," self-help diva, and reality TV star.

A great B2B marketing learning opportunity!

grow - Practical Marketing Solutions

Sculpture in Paris I wanted to let you know that next week {grow} will deliver the biggest dose of B2B marketing insight, wisdom, and just plain useful advice, ever. Starting Monday, July 13, I’m kicking off a five-day series of interviews with Internet marketing pioneer Dr. Ben Hanna.

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Six ideas to beat the social media time tornado

grow - Practical Marketing Solutions

My friend Joshua Miller was inspired by my blogs posts on social media exhaustion in two ways: He committed to take a hike in the mountains, and he sent me the following post from Abhijeet Mukherjee.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

It's time for digital de-tox

grow - Practical Marketing Solutions

Smoky Mountains National Park -- The site of my digital de-toxification! Yesterday I commented on the increasing time commitments and frustrations of social media maintenance.

Social media exhaustion

grow - Practical Marketing Solutions

I take my first sip of fresh-brewed coffee and sit down in front of my computer for my 15 minutes of morning social media updating. Blog reader. Let’s see what happened over the weekend … 328 new relevant articles. Where to even begin? I don’t. On to Blogger.

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 efforts so far (by 67% of respondents).

Demand Generation Blogs Continued

LeadSloth

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. Of course, there were many great blogs that I forgot to include, so here are the remaining ones! B2B Marketing Zone. This is more of a meta-blog, aggregating a large number of B2B blogs, including this blog.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Lyzasoft White Paper Looks at Coordinating Business Analysts and IT

Customer Experience Matrix

Summary: a new white paper says business analysts gather data with little help from IT. I'm not so sure, but agree that collaboration tools like Lyza Commons can help both groups cooperate. Analytical software vendor Lyzasoft has just published a white paper by data warehouse guru Dr. Barry Devlin on how business analysts and IT can work together. Click to download Collaborative Analytics: Sharing and Harvesting Analytic Insights across the Business.)

ParAccel Toots Its Horn and Revs Its Database Engine

Customer Experience Matrix

Summary: Over the past year, columnar analytical database vendor ParAccel has methodically proven its claims about speed, scalability and easy deployment. Now it's looking to grow fast. When I first wrote about analytical database vendor ParAccel in a February 2008 post , it was one of several barely distinguishable vendors offering massively parallel, SQL-compatible columnar databases.

Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Pardot and (perhaps) Genius.com look particularly strong. But Eloqua , Silverpop and Marketo remain industry leaders. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors. You can see that post here.

Marketing Automation Introduction

LeadSloth

Many posts on this blog are fairly in-depth, so it was fun to write an introduction to Marketing Automation on the Genius.com blog. For easy digestion, I split up the marketing automation process in four steps: Getting more visitors to your website. Get more visitors to register. Lead nurturing and scoring. Marketing & Sales Collaboration. In addition to the overview article that I linked to above, I’ve written one post for each step. Those will be published this week and next week.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.