Sat.Oct 22, 2016 - Fri.Oct 28, 2016

B2B Marketing Traction

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Rethinking Market Strategy In A Digital Economy

Tony Zambito

by Delwar Hossain. The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing.  For good reasons too.  Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role of marketing and sales and their abilities to connect with customers.

Selling into the “hidden opportunity market”


We used to say, “sell ahead of the RFP.” ” Then, for more than a decade we’ve been telling clients, “sell ahead of your competitive herd.” ” Now we’re telling them, “sell into the ‘hidden opportunity market’ ” As a result of recent client work, I’ve re-examined CEB’s Challenger Customer for clues on how to improve B2B sales practices, especially for sales content. I’ve re-read Challenger Customer in detail at least 5 times. Each time I get a deeper appreciation for the insights their research provides.

RFP 60

This Week in Content Marketing: Is Content Marketing Actually a Thing?

Junta 42

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss whether there’s truly a difference between marketing and content marketing and, if so, whether one works better than the other. In M&A news, Google Acquires FameBit, while more publishers are starting to search for new media business models. Have fun.

MarketingProfs B2B Nuggets of B2B Wisdom


This year’s MarketingProfs B2B Forum 2016 is a whirl-wind of data, inspiration, marketing advice, how-to’s and more than a little fun. What makes an event a success from an attendee’s perspective? It’s a mix of all the above. I was lucky enough to attend several sessions last week and I feel compelled to share some of the marketing, strategy, and leadership nuggets that I learned. Now that is love.

Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Author: Elaine Ip If you’re a savvy digital marketer, you’ve probably been on the content marketing train for years. Bonus points for you, but is that pile of existing content starting to look a little stale? For those in a fast-paced industry, some of your best content might start to look stale after only a year or two. How is a content marketer supposed to keep up with that kind of change?

Scale Your Content Marketing Effectively with These Tips

B2B Marketing Insider

Content marketing professionals understand the amount of time and effort that can go into planning, creating, and promoting content. single article can take weeks or even months to move from ideation to publication—and the complexity of moving processes can often cause frustrating delays. Successful content marketing can be inherently difficult to increase in scale. […]. Content Marketing

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial Marketing Today

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They have a good grasp of industrial content marketing’s contributions at the top of funnel but can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. This is only a content summary.

Why Marketing Automation Can’t Be “Set It and Forget It”


Enterprise marketing organization s are past the point of considering marketing automation optional. The availability of marketing automation software is the primary industry development that makes account-based marketing (ABM) on a large scale possible. Hive9 Marketing Automation

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

ContentPros Podcast: Why Content Distribution Matters More Than Curation

NetLine B2B Marketing

David Fortino, Senior VP of Audience and Product at the NetLine Corporation, joins the Content Pros Podcast hosts Jeffrey L. Cohen, from Oracle, and Randy Frisch from Uberflip, to share his approach to achieving lead generation success with content distribution and personalization in the new episode, “ Why Content Distribution Matters More Than Curation ”.

9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

When I told my sister over dinner that I had been at a B2B marketing conference, she asked what my job had to do with apiaries. “Bee-lieve it or not, nothing,” I said. When I think of Ann Handley and MarketingProfs, I think of a distinct brand of humor: sharp, punny, and exuberant. Session: Opening Keynote. “I want you to form squads. How do you make B2B history? Most fails.

MPM & Reporting Cookbook: Marketing Team Reports [Chapter 2 of 5]


In Chapter 1 , we covered the foundational marketing reports, like net new leads/contacts and touchpoint engagement for marketers doing ABM. These reports show week-to-week or month-to-month health and are valuable across departments. They should also be updated monthly. Recipe 2.1: MQLs & Opportunities by Channel. This report takes Recipe 1.1 Recipe Ingredients. Marketing Channel. Recipe 2.2:

PRMM Interview 24 with Jason Bithos on Veterans and Tech

PR Meets Marketing

I had the privilege to speak with Jason Bithos of SitRep Digital , which helps drive better marketing with Salesforce marketing cloud. former veteran, Jason spoke with me about a coalition of organizations coming together as Vet2Cloud to help veterans get technical skills, work experience and job opportunities. These organizations include VetForce , Veterans2Work and Cloud Co-Op.

15 Eye-Catching Resume Templates That Will Get You Noticed


While an eye-catching resume alone probably won't land you your dream gig, it doesn't hurt to put a little extra effort into how you present yourself on paper. The right resume design speaks to your individual skills and personality, and can propel your application to the top of the stack. But finding the perfect design can be a major hassle -- and applying for jobs is already hard enough.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

Is Your Twitter Marketing Strategy Stuck in 2015? Here Are 5 Features You Might Be Missing

Content Standard

In spite of its unique format and linguistic innovations, Twitter isn’t that hard to figure out. Once you have a basic understanding of the platform, using it becomes fairly intuitive. That’s important, because accessibility is critical to any social platform. Make it too hard, and users won’t give it a chance. Wrong. Optimize Around Images. Retweet That Retweet. Pin Your Tweet.

Agencies Have a Morale Problem


Like most industries, the agency world is in an intense period of transition. As competition heats up from media and tech companies, and brands turn to in-house teams , agencies are being forced to evolve or die. That pressure has had detrimental effects on agency employees. ” What’s behind the low morale? Bad leadership. Compensation seemed to have little effect on morale.

A Simple Guide to Creating an Expert Roundup Post


Want to drive traffic to your blog and boost your social activity? Well, I've got a simple solution to help you achieve just that: An expert roundup. And the best part is, you only need to write 20% of the content -- the other 80% is written by experts in your niche. Sounds easy, right? It is, well, as long as you have the right process. Have I piqued your interest yet? What Is an Expert Roundup?

Digital Marketing Success Means Balancing Strategy and Execution


Success in the digital experience realm comes down to striking a balance between what customers need and what the business hopes to achieve. Data-driven marketing tactics can help marketers mind the gap — and bridge customer strategy and ability to execute, with the right personalization and context that customers prefer. As a data-driven marketer, the following pointers will help you. The post Digital Marketing Success Means Balancing Strategy and Execution appeared first on Opentopic. Brands & Marketers

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.

Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

B2B Marketing Insider

“Listen to your audience.” ” Few sayings have become more rote in the tech world than that. Unfortunately, it’s the saying — not the practice — that’s gone mainstream. The post Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat appeared first on Marketing Insider Group. Content Marketing

7 key roles in digital marketing


I recently had the opportunity to speak at a Fairfield County, CT, AMA event. It was a lot of fun presenting Outside-In Marketing to local executives and students at UConn Stamford, which hosted the event. In the lively discussion that followed, the best question was about talent. “What kind of team do you need to create outside-in marketing content?” Content strategist. Analyst.

These 6 Marketing Automation Statistics Show Where Marketers Really Are

It's All About Revenue

Marketing automation is a core technology that all marketers, especially B2B marketers need to implement to connect with prospects and generate the right leads for their sales team. The time of scattershot marketing, or even broadcast marketing, is long past. Marketers need to focus on prospects that have a higher likelihood of becoming customers. We are all guilty of this one. Be one of the 10%.

Is Predictive Marketing Now Mainstream?


In 2013, I wrote an article about the “CRM of the Future” which included three key components: (1) Out-of-the-box Lead Recommendations, (2) True Canonical Leads and (3) Pipeline Transparency. At the time there wasn’t a term for these components, but in Gartner’s recent report on the Hype Cycle for Customer Analytic Applications and Forrester’s TechRadar on B2B Marketing Technologies, the. The post Is Predictive Marketing Now Mainstream? appeared first on Opentopic. Brands & Marketers

The Ultimate Guide to Content Experience

The process of content marketing has typically been defined by a three-pillar system that consists of “Creation”, “Distribution”, and “Insights”. However, this system neglects to include the significant fourth pillar of content marketing: Experience.

Get These B2B Video Secrets – Before They Self-Destruct!


Just before the first big tech bubble burst in the early 2000s, my co-founder, Bill Wittenberg of Humongous Media, started a different business, one that had an unintended side-effect: whenever he described his new enterprise, it made everybody laugh. To be fair, sometimes they’d frown. Or shake their head. Or kick him out of their office. swear, they’ll even buy things on the Internet. Have fun.

How the Evolution of Digital Marketing Strategy Has Brands Questioning Agencies

Content Standard

Just when you’ve come to terms with the fact that you need to be proactive about your blog, some are saying you may already be too late. Marketing is evolving at a frenetic pace. How can you keep up and hone in on what matters for your digital marketing strategy without wasting time and resources on here-today, gone-tomorrow fads? First and foremost, you focus on visuals. So, what comes next?

Breaking Down the Snapchat-Instagram War


Instagram and Snapchat are chief among the millennial social media obsessions. In the past, the two apps were often compared and even had a bit of competition. After all, they are both image and video based, both relatively new but growing quickly. When Instagram launched Instagram Stories, though, they started a full-on war with their rival Snapchat. Instagram versus Snapchat. The catch?

Marketing Magic for the Holiday Season: Highlights from Everything Holiday

Vertical Response

The Everything Holiday party is in full swing! Every day through October 28, we’re unlocking a tip, tool, resource, guide, how-to, or festive freebie to help you market your business this holiday season. If 24 days of holiday-themed gifts aren’t enough, we’re also giving away a free year of Pro email marketing to the lucky winner of our Everything Holiday sweepstakes. Here’s a look at some of what was unlocked on the site last week: Free graphics to use in your winter-themed email campaigns and social media posts , and anywhere you need some holiday spirit.

Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

How We Built Our Content Marketing Stack to Drive 10x ROI


Five years ago, the term “marketing stack” was barely used outside of discussions between the most tech-savvy CIOs and CMOs. There were roughly 150 tools you could use to manage how people interacted with your brand. If you were enough of a marketing geek, you could memorize them over your morning coffee. The scene has changed dramatically since then. So how do you build a stack? 1.

Digital transformation in transportation and logistics


In an increasingly real-time economy speed and timing are key. It might sound obvious but the consequences for supply chains, logistics and the transportation industry are huge. Efficiency, optimization, speed and timing have always been crucial in logistics and transportation. Today, amidst a range of accelerating evolutions and in an increasingly digital environment where digital […].

Why Every Content Strategy Needs a Managing Editor


Jane, a director of marketing at SaaS company, eagerly opens the email attachment. She is charged with designing and implementing a content strategy that will grow the startup’s user base, and she’s relieved to have this first draft—delivered on time—from Dan, a freelance writer she hired to develop blog posts and white papers. It’s been a long road to this first article. It flows.

Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

B2B Lead Blog

Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available, why are you so passionate about email marketing? Unlike some other channels, the data is in on email marketing, and it’s very successful.

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.

How to Manage a Global Newsroom


Any successful content program requires transparency and visibility. But one that connects teams around the world needs to max out those traits. Teams across the globe need an easy way to see which content is available and which initiatives are under development in different markets. central repository for content enables marketers to direct their resources more efficiently, whether that’s sharing the editorial expertise of a central team staffed with journalists, ensuring that articles meet certain requirements, or elevating local ideas that merit a wider audience.

Sprint to the Finish-it’s that time of year…

Your Sales Management Guru

Sprint to the Finish—–It’s that time of year… by Ken Thoreson. An upcoming election. Roller-coaster days on Wall Street.  Middle East issues.  Competitors taking what appears to be drastic measures. There are many distractions. With that economic domino effect affecting us all as 2016 begins to wind down, ending the year on a high note will be more challenging than ever. Here are some ideas and strategies for you to consider: Keep it in perspective. Focus on your technology-based products and services – it is the best place to be in challenging economic times.

Take Part in Hinge’s 2017 High Growth Survey

Hinge Marketing

Here at Hinge, we are excited to launch our annual High Growth Study for 2017. And we’d love you to participate. The study is open to all professional services firms and your responses will be completely confidential. The study will look at a variety of factors that impact growth and profitability. Frankly, I can’t wait to see what’s changed over the past year. Usually, there are some pretty interesting findings that have practical implications for firms like yours. What’s in it for You? All firms that complete the survey will receive three big benefits: 1. Ready to help out?

What is the Internet of Things? IoT definitions in flux and perspective


Everyone speaks about the Internet of Things. So it’s important to know what we’re really talking about in order to understand eachother. There is no universal Internet of Things definition (IoT) and it is not that easy to define IoT because it has become an umbrella term for many realities which, in the end, have […]. Internet of Things

10 Key Marketing Trends for 2016

Learn how you can deliver the outstanding cross-channel experiences your contacts want.