Sat.Feb 18, 2017 - Fri.Feb 24, 2017

B2B Marketing Traction

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10 Epic Shifts that are Re-Writing the Rules of Marketing

grow - Practical Marketing Solutions

By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?” ” This seems like a simple question, but I’m not sure I know any more. started thinking about this and came up with at least 10 “big things” that will profoundly impact my career, and yours. first posted this list on Facebook and it provoked some interesting comments. ” No.

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How to Get More Leads From Social Media

Act-On

What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. Effectiveness vs. Difficulty for Lead Generation. There was another interesting thing in that report. We’ve seen it in a couple of places before: Lead quality is now more of a priority than lead quantity. It’s becoming pronounced, too. Goals vs. Barriers for Lead Generation. Well, yes.

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To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This

It's All About Revenue

Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life. The proliferation of mobile devices that consumers use on a daily basis creates an enormous challenge for marketers trying to orchestrate a seamless cross-channel customer experience. Connect Identities Across Disparate Marketing Channels. Testing, 1, 2. Mobile Marketin

6 Things You Really Need to Stop Putting in Your Marketing Resume

B2B Marketing Insider

In order to grow your marketing career, it’s not enough to just be able to market a brand or product. You must also be able to market yourself. Given that, it’s incredible how many marketers include commit crucial mistakes or professional faux pas on their resumes that make them look dated or out of touch. […]. Marketing Strategy job applications

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How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Major Changes Come to Content Marketing World 2017

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A few months after every Content Marketing World, I review each and every survey response about the event.  In 2016, about 800 of the 3,600 attendees completed the survey. always start with the good stuff – what did you like best, who was your favorite speaker. It’s like watching a video with both babies and puppies at one time. But I have to say, it does sting a bit. When But I digress. Diversity.

What Is Adaptive Analytics? And Why Does It Matter For B2B Marketers?

bizible

Adaptive analytics is a new term for most B2B marketers. interviewed Dave Rigotti, VP of Marketing at Bizible, to get some insight into the newest technology in the B2B marketing analytics space. In the interview, he explains what adaptive analytics are, why it matters for B2B marketers in 2017 and beyond, and what it takes to get started. What is adaptive analytics?

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B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects

B2B Marketing Insider

Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. This report will be the foundation for the coming quarter’s Content Marketing strategy and more importantly demonstrate Marketing’s commitment to the Sales organization to drive net-new leads via thought leadership. All is well in […].

A Complete Guide To The Buyer Journey

bizible

The buyer journey is often described in terms of content needs or customer needs. While these are important, there lacks a clear description of the buyer journey in terms of the goals and role of the marketer. The job the marketer is create revenue, and in order to get there they must succeed at each of the four stages of the buyer journey. Buyer Journey Stage 1: Developing Problem Awareness.

B2B Marketing Trends for 2016

This Week in Content Marketing: Medium Picked the Wrong Business Model

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this episode, Robert and I discuss Super Bowl commercials, some Valentine’s Day content, and Snapchat’s all-important IPO. We also explore the new subscription model Medium is pursuing, and conclude that it has chosen unwisely. This week’s show. Image source. How do I subscribe?

15 Inspiring Examples of Small Business Branding

Hubspot

Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. 15 Examples of Small Business Branding. 1) Elo Soap. The biggest goal was to be different, unique, and eye catching," Karolos said in an interview with The Dieline.

Make the Shift from Automation to Engagement Marketing

Modern B2B Marketing

Author: Patrick Groover The shift towards ubiquitous marketing is a living reality. Simply dabbling in multi-channel marketing is no longer an option. Engagement marketin g, your ability to deliver personalized and connected messaging at scale, will determine your success over the next five years. These great example of this is the decline of ‘batch-and-blast’ mailers and emails.

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82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]

bizible

What does the marketing performance management space look like in 2017? Where does multi-touch marketing measurement fit and what are the benefits? Allison Snow is a Senior Analyst on Forrester’s B2B marketing team with a focus on marketing performance management. Here is the transcript (lightly edited): Challenges and opportunities facing B2B marketers. Marketers can’t see anything.

The B2B Demand Gen Marketing Playbook

eSports and the Elusive Millennial Male Audience: A History

Content Standard

There is a holy grail of an audience out there just waiting to be reached—millennial, skewing young, male, plenty of disposable income—of upwards of 148 million people. If you’re a director of marketing, it almost sounds too good to be true. But eSports, or competitive gaming, is a thriving world that’s still growing. The rewards are rich, and to the victor goes the spoils.

Buy domain names for all your pages, products, and services

Biznology

Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” ” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. It’s short and dedicated to the one page. Now they all do.

The Content Marketing Ecosystem [Infographic]

B2B Marketing Insider

Content marketing is not going anywhere. At least, that is what data from a recent content marketing study by CopyPress says. The report states that 84 percent of marketing agencies expect content to become more important moving forward and 65 percent of in-house marketers say they want to increase the amount of content they publish. […]. Content Marketing

What Makes Act-On Different?

Act-On

Marketers looking to improve the efficiency of their programs by either upgrading their existing marketing automation platform or buying one for the first time face a major decision: Which system will provide the most efficiency, ease, compatibility, and return on investment? Today, marketers must choose among a range of MA software options on the market. But we strongly believe that, although this decision is big, it need not be difficult. For a large segment of the market, Act-On is the clear choice to deliver key advantages to your marketing program for a cost-efficient price.

A Content Formula for Complex B2B Organizations

This is the week that was in B2B: from HP printergeddon to Accenture rebrand

Earnest about B2B

In a week where we learned that small biz rates are set to soar , talking dolls can be a security threat and you should never ask Joe Public to design a smartphone , the B2B world put on a right royal show of creativity. Yes, really. Sit back – this is the week that was in B2B: ‘Wolf’ of the week…. Yes, your humble printer really could be the downfall of your enterprise. Doing a GE’ of the week….

Is Your Content Fresh Enough to Attract Google?

B2B Marketing Insider

So, you publish a new blog post or how-to video twice a week – does that mean your site is fresh as a summer rose? Not to the search engines. There’s more to website freshness than posting new content. Many marketers don’t take the full scope of freshness seriously enough, favoring new content but neglecting […]. The post Is Your Content Fresh Enough to Attract Google? Content Marketing

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5 Smart Ways to Automate Your Marketing

Act-On

Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to hunker down, call home that we’ll miss dinner, and work through until the job is done. But you don’t necessarily have to work harder. In fact, I bet most of you are already pretty much at your limits. So when it’s no longer possible to just tack on more hours, it’s time to re-evaluate how you work. It’s time to become more efficient. How’d he do it?

How to Become a Household Name

Hubspot

“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.”. These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started conflating the popular brand name with the object itself. What Is Verbification?

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Six Key Steps to Successful Marketing Automation Adoption

What Is Agile Marketing? [A Glossary of Terms]

B2B Marketing Insider

Adaptability: the ability of a marketing team to pivot or adjust to changes in the market, feedback from their customers, the competitive landscape, and data from their own campaigns. The goal of adaptability is to avoid being trapped in a pre-established marketing plan even when it becomes clear that changes need to be made. A […]. Content Marketing

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A strategy to stay relevant in a tumultuous marketing world

grow - Practical Marketing Solutions

By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating. The stakes were high and I was facing a table full of people I didn’t know.

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Delivering Quality Leads Is Top Priority for Half of B2B Marketers

KoMarketing Associates

Delivering quality leads is far and away the number one priority for B2B marketers in 2017, according to a new study , “The 2017 State of B2B Digital Marketing,” by DemandWave. As further confirmation that lead generation is the focus of the B2B market, driving more leads is ranked as the second most important digital marketing objective (23 percent). However, delivering quality leads is also today’s biggest digital marketing challenge for 32 percent of the survey’s respondents. Measuring and proving ROI (24 percent) and generating enough leads (16 percent) were also named as top challenges.

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The Bird's Eye View of Video: New Stats from Twitter [Infographic]

Hubspot

Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? One statistics stands out: 82% of Twitter users interact with brands on the platform.

8 Ways to Create More Effective Lead Generation Programs

What CMOs Can Learn From Eminem

It's All About Revenue

For those who do not know me, I am not exactly the biggest Eminem fan. Nothing against him or his music - just not my cup of tea. But, after reading a quote from him on one particular topic, I may have to start paying more attention to the man for what he said about this one topic correlates exactly to the message I am delivering today. " What Does This Mean To CMOs and Marketers? CMO Corner

The Art of Managing a Flexible Schedule

Hubspot

Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem -- just work from home. But is it ever really that simple? That’s one issue with autonomy -- it’s entirely up to you to get your stuff done. Perhaps it’s just a mixed blessing. Of course not.

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Live Video Marketing: What You Need to Know About This Hot Trend in 2017

B2B Marketing Insider

Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Period.” The crazy thing about this statement is […].

How to Be Productive After a Long Weekend

Hubspot

What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge of emails and only four days left to get your job done, it can feel overwhelming. Remember tip #6?

Why B2B Content Strategies Are Paramount for Generating Quality Leads

You Need to Define an Effective Criteria for Lead Scoring

B2B Marketing Insider

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. We’ve touched on the idea of how to approach lead scoring, but this post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more. Content Marketing

Forrester Research Predicts Account-Based Everything in 2017

Vidyard

According to Forrester Research, a revolution is coming for account-based marketing. While many companies claim to be experts in ABM, Forrester has found that a lack of connectivity between marketing and sales, combined with a deluge of tools with similar feature sets are holding back real ABM success. The post Forrester Research Predicts Account-Based Everything in 2017 appeared first on Vidyard.

Does More Data Help, or Hurt Social Advertisers? [Infographic]

Hubspot

Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." So what can we do to improve our realtionship with data in 2017? Check out the infographic below and start planning your data plan.

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The Marketing 80/20 Rule and How to Take Advantage of it

B2B Marketing Insider

The 80/20 rule, also known as the Pareto Principle, is attributed to the Italian economist, Vilfredo Pareto. In one of his papers, Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. In essence, the Pareto Principle infers that there’s an 80-to-20 relationship between effects and. Marketing Strategy

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B2B Marketing Trends for 2016