| | | B2B Marketing Traction | | | | 2 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION MAY 24, 2013 Are Your Social Media Messages Turning Off Buyers? 'In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? In our early presentations about social media, marketing and social media consultants focused a lot on how the average marketer could manage to have a presence on social media – in addition to everything else they were doing. | B2B MARKETING TRACTION MAY 23, 2013 Social Media Makes It Easier to Cross the Chasm 'One of my initial questions to clients is, “What audiences do you have right now for marketing and promotion?” ” Unfortunately, the answer is often, “Not very good ones.” ” It’s a crying shame, because today it’s easier to build a following of qualified prospects and referral sources through social media. It’s critical to being a big success. | | | | | | |
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