B2B Marketing Traction

OCTOBER 26, 2012

Let me be really clear – this is not a photo of my kitchen sink! I’m using it to make a point - the home page of most websites is crammed with everything the owner or management team can think to put on it - and then some, including the kitchen sink! But, when it comes to the home page of your website, less is more. Why do business owners put too many features, options, text, graphics, buttons and more on their home page?

Eye-Tracking 108

Eye-Tracking Sample Studies Marketing Websites 108

B2B Marketing Traction

OCTOBER 25, 2012

When it comes to your marketing, let’s face it. There are some things that are in your wheelhouse, and some that are not. It’s important to identify what marketing tasks you are best at performing and then hire specialists for the rest. So, what’s in your marketing “wheelhouse”? The word wheelhouse refers to a baseball term, which means “the sweet spot of a baseball player’s strike zone where the most power and strength can be utilized.” Whether

Work Management 104

Work Management Marketing Management Planning Paid Search Agency 104

B2B Marketing Traction

OCTOBER 18, 2012

More businesses are considering outsourcing staff in the future, according to a study by Randstad. What does this mean for business owners and marketers? The study included a survey by Harris Interactive involving 225 HR managers and 2,035 employed adults. 67% of the companies surveyed use temps and contractors, 71% use a mix of outsource and full-time staff, and 21% plan to increase outsourcing.

Contingency Planning 136

Contingency Planning Planning Marketing Management Marketing & Strategy 136

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. SMART stands for Specific, Measurable, Attainable, Realistic, and Timely. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. They have moved on to questions like, “How do we do this?” Just as with marketing as a whole, it helps to have a strategy and a plan for execution.

Planning 114

Planning Social Media Marketing Plans Social Marketing 114

B2B Marketing Traction

OCTOBER 12, 2012

If you like change, you might consider a career in marketing. Marketing has changed light years in the last ten years. To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. Why has marketing changed since 2000? Disruptive Innovation.

Pricing 106

Pricing Price Internet Marketing Consulting 106

B2B Marketing Traction

OCTOBER 8, 2012

A majority of businesses will outsource more of their workers in 2013, but they need to know how to identify the right mix of full-time and outsource staff, according to a recent study by Randstad.* As a marketing consultant, I believe the first step to answering the question about the right mix of outsource and full-time marketing staff is to create a comprehensive marketing plan.

Planning 104

Planning Work Management Marketing Management Consulting 104