July, 2012

B2B Marketing Traction

article thumbnail

B2B Website Technology: Why I Say, Proprietary-Smietary

B2B Marketing Traction

Should you base your business to business website on a closed, proprietary technology or an open source technology platform that a majority of web developers can work with? In most cases, I recommend open source. I came out of the software industry to found my marketing consulting business, New Incite, fifteen years ago. I get proprietary software. I sold and marketed proprietary software for fourteen years.

article thumbnail

3 Big Reasons B2B Marketing Content is Key

B2B Marketing Traction

B2B marketers – don’t throw your valuable marketing dollars away on SEO or pay-per-click ads. Create and post valuable content on your website and on social networks so that you will get found by qualified prospects. Why is content relevant to your industry and the products and services you provide so important? 1. People want answers to their questions, and they are asking their questions on Internet search engines such as Google, Bing and Yahoo.