B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much.

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Social Media Blogger CMO Privacy 104

B2B Marketing Traction

JUNE 21, 2012

Should you outsource your marketing or hire marketing staff? In this blog post I’ll outline the pros and cons of outsourcing marketing. Outsourcing your marketing is not right for every business. There are advantages and disadvantages of outsourcing. Here are some pros and cons: Outsourcing Marketing – Pros. Senior-level marketing expertise – make sure your outsource marketing person has experience to bring to the table.

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Planning Work Management Analysis Creativity 127

B2B Marketing Traction

JUNE 19, 2012

It’s important to go to market the right way, but not take too long doing so. It’s also important to not rush, forgetting strategic and mission critical steps along the way. One way to ensure you are doing the right things right and marketing to the right people is to get the right trusted advisors on your team early. At my ProVisors TECH meeting this morning, I was reminded of some of the important factors that should be in place when a technology company goes to market.

Planning 106

Planning Trust Marketing Trade Show Validation 106

B2B Marketing Traction

JUNE 14, 2012

Marketing is not about graphic design. Marketing is about getting results , including generating quality leads, engaging prospects and converting leads to clients and sales revenue. This is one of the points that Mike Schultz & John E. Doerr make in their book, Professional Services Marketing: How The Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success.

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B2B Marketing Planning B2B Deliverability 116

B2B Marketing Traction

JUNE 12, 2012

Now more than ever, your website is critical to marketing success. Websites are the center of all marketing activity, whether you like it or not. In 2009, Enquiro, now Mediative, conducted a survey and produced The BuyerSphere Projec t report. In it, they found that, “B2B buyers who are planning purchases between $5,000 and $15,000, and those planning purchases of more than $50,000, consider a manufacturer’s website as the most important online influence.” In 2012 Thinkinsights

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B2B Marketing Paid Search Agency Planning B2B 121

B2B Marketing Traction

JUNE 4, 2012

Are you getting too many emails or text messages from others’ sharing on social media sites? Here is how you can control them. (Note the link to a useful social media notification tool at the bottom of this post.). One of my friends signed up for Twitter, followed me and forgot about it. She mentioned from time to time that she saw my activity, but Saturday she reached her limit.

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Social Networks Social Media Twitter Curation 104