B2B Marketing Traction

APRIL 27, 2012

Effective blogging takes a lot of time and effort. Over 90% of blogs that get started are abandoned. One solution can be to hire a blog ghostwriter. Here are three important things to consider if you hire a blog ghostwriter. 1. Your blog should reflect “the voice” of your company. Any business-to-business blog must reflect your business’s marketing persona.

Buyer Personas 122

Buyer Personas Planning Blogger Opinions 122

B2B Marketing Traction

APRIL 26, 2012

If you’re going to invest time and effort in writing a blog, you want to get as many customers and prospects as possible to read it. How can you promote your blog? Here are eight ideas: 1. Increase the frequency of your blog post writing. 2. Engage with other bloggers by commenting on their blogs and other social media. 3. Advertise the blog in your email signature line, newsletters, and other marketing collateral. 4.

Promotion 110

Promotion Blogger Curation Newsletter 110

B2B Marketing Traction

APRIL 23, 2012

But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion.

Trade Show 108

Trade Show Spending ROI Webinar Metrics 108

B2B Marketing Traction

APRIL 19, 2012

Social media is not a silver bullet, the be-all and end-all, a panacea. It’s just another tool to add to your marketing toolbox. In his book Good to Great , Jim Collins wrote that great companies never saw or tried to use technology as the way to greatness. Rather, technology was an accelerant, but only if the company had built a sound foundation, knew their strengths and what they stood for.

Social Media 104

Social Media Media Planning Profiling 104

B2B Marketing Traction

APRIL 16, 2012

Before you go live with your new logo, you should run it through several tests. Logos take time and effort to develop. You don’t want to launch a new logo and sink money into print materials and other collateral, only to have to redo it. 1. Fax. Yes, there is a good chance your logo will be faxed. (Still.) Do all the logo elements come through on a fax?

Trade Show 111

Trade Show Social Media Ideal Customer Profiles Planning 111

B2B Marketing Traction

APRIL 13, 2012

What if something were to happen to your online marketing presence? Now more than ever, marketing has a lot of moving parts. Your website, your email programs, your social media platforms all need to function so that your business has continuous communications to customers and prospects. Do you know how to access these platforms? Do you have your content backed up, just in case?

B2B Marketing 108

B2B Marketing Social Media Domain B2B 108

B2B Marketing Traction

APRIL 12, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. B2B marketers need to track lead quality as well as lead quantity. Marketing is a numbers game, right? Fill up that pipeline and increase sales! Not exactly. It is important to track the quality of your leads. One way to measure this is by tracking the conversion rate of leads by source.

Cost per Lead 108

Cost per Lead Trade Show Marketing Leads Leads 108