B2B Marketing Traction

FEBRUARY 28, 2012

I’m still getting a lot of questions about whether or not B2B marketing should include a presence on Facebook. Business owners want to see a return on their investment, and many don’t understand what’s involved in planning, implementing and maintaining a Facebook company presence. How much time does it take to get results from Facebook?

Facebook 109

Facebook Spending B2B Marketing Planning 109

B2B Marketing Traction

FEBRUARY 24, 2012

Please tell me who you are and how we know each other. Because I do not have ESP. Nor do I have a photographic memory of recent people whom I’ve met. Please, help me with a reminder of how we know each other and a compelling reason to accept your invitation. On LinkedIn I usually only connect to people I know. This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites.

Linkedin 132

Linkedin Ideal Customer Profiles Opinions Profiling 132

B2B Marketing Traction

FEBRUARY 22, 2012

It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.

B2B Marketing 108

B2B Marketing Internet Marketing B2B Social Media 108

B2B Marketing Traction

FEBRUARY 13, 2012

Paying for ongoing SEO services is a lot like going on a bad date. You heard that SEO is great and it works, you buy the service, but you don’t get the results that were promised. Why is that? The real way to get results from your website is to have great content that visitors need or want. Just as certain rules apply to getting dates with quality people, rules apply to getting visitors to your site.

SEO 102

SEO Marketing Websites Rules Transparency 102

B2B Marketing Traction

FEBRUARY 9, 2012

Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. How much should you spend on your business-to-business (B2B) marketing budget? The answer requires a combination of science and art. In this post I will show you how to arrive at a marketing budget, using existing sales and marketing data as an example.

Spending 104

Spending Planning B2B Marketing Marketing Budget 104

B2B Marketing Traction

FEBRUARY 6, 2012

When it comes to your business-to-business website, it’s important to establish credibility and trust with site visitors. You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. But what is really happening once a prospect lands on your B2B website? Do they see you as credible?

Marketing Websites 108

Marketing Websites Copyright B2B CAN-SPAM 108

B2B Marketing Traction

FEBRUARY 3, 2012

When it comes to your marketing, sometimes it’s important to stop doing what you’ve been doing. And start some new things. In the book Good to Great , Jim Collins says that great leaders are disciplined – they not only have a to-do list, but they also have a stop-doing list. Here are some marketing things to stop doing and some you should start.

Trade Show 111

Trade Show Planning Paid Search Agency Marketing Prospects 111