B2B Marketing Traction

NOVEMBER 28, 2011

At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. Planning your B2B marketing strategically means that you are driving the bus that is your business, not riding in it (or standing at the bus stop waiting for it).

B2B Marketing 110

B2B Marketing Planning SWOT B2B 110

B2B Marketing Traction

NOVEMBER 18, 2011

I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” Connect strategically now. Online, strategically, on LinkedIn, Facebook, Twitter and more.

Social Media 113

Social Media Peer-to-peer Media Cross-Selling 113

B2B Marketing Traction

NOVEMBER 11, 2011

Since it’s Veteran’s Day I thought this blog entry might be timely. Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? strat·e·gy strate -j?. the science and art of military command. exercised to meet the enemy in combat. under advantageous conditions. Merriam-Webster.com.

Guerilla Marketing 116

Guerilla Marketing Planning B2B Marketing Marketing & Strategy 116

B2B Marketing Traction

NOVEMBER 9, 2011

The principle of Occam’s Razor is key to getting your marketing done faster, so that you can realize quickly results from your effort. Occam’s Razor – noun ?ä-k?mz-. a scientific and philosophic rule that entities should not be multiplied unnecessarily which is interpreted as requiring that the simplest of competing theories be preferred to the more complex or that explanations of unknown phenomena be sought first in terms of known quantities ( Merriam Webster ).

B2B Marketing 104

B2B Marketing Trade Show B2B Rules 104

B2B Marketing Traction

NOVEMBER 7, 2011

Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? One option is to hire a part-time or outsource CMO to drive your marketing success. Here are six important qualities to look for in your CMO for Hire. Experience in your industry plus others. While it’s great to have someone who knows your industry and can hit the ground running (or at least have a reduced learning curve), cross-industry

CMO 108

CMO Paid Search Agency Effectiveness Cross-Selling 108

B2B Marketing Traction

NOVEMBER 4, 2011

You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email.

Personalization 122

Personalization Business Email Marketing B2B Marketing 122

B2B Marketing Traction

NOVEMBER 2, 2011

B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War.

B2B Marketing 108

B2B Marketing Planning B2B Paid Search Agency 108