| | | B2B Marketing Traction | | | | 9 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION NOVEMBER 23, 2011  B2B Marketing Trends I’m Thankful for There are two major developments for B2B marketers I’m thankful for. One, B2Bl marketers are moving away from subliminal, artificial messages crafted by ad agencies to the more transparent “citizen marketing” of social media; and two, online marketing is much more measurable than offline. Citizen Marketing and Social Media. Measuring Marketing Results is More Accurate. | B2B MARKETING TRACTION NOVEMBER 4, 2011  10 Reasons I Am One Nanosecond Away from Deleting your Email You only have a moment to get someone’s attention when you send them an email. Why do so many emails get deleted by the recipient? There is no business or person’s name in the email From field. There is no subject line. Your subject line is irrelevant to me. Your first sentence in the email is boring and/or irrelevant to me. You do not include a call-to-action, so I delete the email. | | | | | |
| B2B MARKETING TRACTION NOVEMBER 18, 2011  What Does Social Media Have to Do with Crossing the Chasm? I have a “strong suggestion” for you entrepreneurs, start-ups, spin-offs, R&D folks, developers, CTOs, CEOs, COOs, CMOs, PR and crisis communications peeps – well, everyone involved in getting the word out about some “new thing.” ” Connect strategically now. Online, Online, strategically, on LinkedIn, Facebook, Twitter and more. 5,000? 50,000? Engage them. | B2B MARKETING TRACTION NOVEMBER 28, 2011  Are You an Accidental B2B Marketer? At New Incite, our tagline is “ Don’t Leave Your Marketing to Chance.” ” We’ve seen too many B2B companies fail to look at their business, industry, and competition strategically, miss major opportunities and waste precious marketing dollars. You either have a marketing plan and a road map, you’re just along for the ride and hopefully it will work out. | B2B MARKETING TRACTION NOVEMBER 11, 2011  B2B Marketer: How are You Going to Win the War? Since it’s Veteran’s Day I thought this blog entry might be timely. Did you know that one of the definitions of strategy is about planning operations and movements in a war or battle? strat·e·gy strate -j?. the science and art of military command. exercised to meet the enemy in combat. under advantageous conditions. Merriam-Webster.com. Frontal Attack! Flanking Attack! Bypass Attack! | B2B MARKETING TRACTION NOVEMBER 7, 2011  6 Ways to Know If Your CMO for Hire Is Effective Are you a small to mid-size business that needs marketing help, but you don’t have the budget to hire a full-time, senior-level marketing executive? One option is to hire a part-time or outsource CMO to drive your marketing success. Here are six important qualities to look for in your CMO for Hire. Experience in your industry plus others. Walks in your door listening, not selling. | | | | | | | |
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B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 2, 2011  B2B Marketers: It’s Time to Apply the Stockdale Paradox
B2B Marketers need to confront and act on today’s brutal reality, but they must never lose faith in the end result. “You must never confuse faith that you will prevail in the end – which you can never afford to lose – with the discipline to confront the most brutal facts of your current reality, whatever they might be.” ” –Admiral Jim Stockton, about his eight-year imprisonment during the Vietnam War. In the book Good to Great, Jim Collins wrote about how great companies confronted the brutal truth, yet never lost faith in their vision of success. MORE >> -
B2B MARKETING TRACTION | TUESDAY, NOVEMBER 1, 2011  What Should I Spend on My Marketing Budget? Part 2
Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. When you budget your marketing dollars, it’s important to understand where you are in your marketing life cycle. The marketing life cycle can relate to a product, service, or an entire company. In a previous post, What Do I Spend on My Marketing Budget? Part 1 , I blogged on how to calculate your marketing budget by understanding the buyer cycle. This post, Part 2 of the series, focuses on understanding another factor – your marketing lifecycle. Introduction. Growth. MORE >> -
B2B MARKETING TRACTION | WEDNESDAY, NOVEMBER 9, 2011  What Does Occam’s Razor Have to Do with B2B Marketing?
The principle of Occam’s Razor is key to getting your marketing done faster, so that you can realize quickly results from your effort. Occam’s Razor – noun ?ä-k?mz-. scientific and philosophic rule that entities should not be multiplied unnecessarily which is interpreted as requiring that the simplest of competing theories be preferred to the more complex or that explanations of unknown phenomena be sought first in terms of known quantities ( Merriam Webster ). Their point is that, when it comes to marketing, keep it simple so you can get things done. MORE >>
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