| | | B2B Marketing Traction | | | | 11 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION OCTOBER 13, 2011  Marketing’s Perfect Storm: Copywriting, Optimization & Technology There’s a perfect storm brewing in successful marketing campaigns these days, and there are three key components: great copywriting, optimization, and use of technology. Marketing Copywriting. There are two things that copywriting is critical for today – social sharing and content. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases. | B2B MARKETING TRACTION OCTOBER 28, 2011  Why I Hate Fear-based Selling…. I hate fear-based selling. You know, the kind where the seller lets you know one way or another that if you don’t buy their product or service you’re going to lose out. Fear-based selling gives me a horrible, irrational feeling that puts up my guard and reduces my trust level with the seller. Emotion was involved, but we didn’t invoke fear. What do you think? Provoke them? | | | | | |
| B2B MARKETING TRACTION OCTOBER 27, 2011  Is It Time for a B2B Marketing Audit? Tweet. In today’s economy, every dollar you spend on marketing must produce results. Are you sure that the marketing you spend money on is working? As a new year approaches, this is a perfect time for a marketing audit. Here are some of the things we’ve found in marketing audits: No marketing integration. Sometimes marketing programs grow one tactic at a time. Bad strategy. | B2B MARKETING TRACTION OCTOBER 19, 2011  B2B Marketer: Are You a Hedgehog or a Fox? In business there are hedgehogs and there are foxes. believe the concept applies to marketers, too. In the book Good to Great , Jim Collions wrote that great companies acted more like hedgehogs – simple, dowdy creatures that know one thing and stick to it. The comparison companies in the Good to Great study were more like foxes, wrote Collins, craft, cunning, fast and everchanging. | B2B MARKETING TRACTION OCTOBER 17, 2011  What Do I Spend on My Marketing Budget? Part 1 Blog entry excerpted from the Marketing chapter written by Jennifer Beever in The Book on Business from A to Z. Business owners and marketing managers often ask how to figure out what their marketing budget should be. Here’s a classic marketing consultant answer: “ It depends. The Science of Calculating Your Marketing Budget. Yes, marketing can be scientific! | B2B MARKETING TRACTION OCTOBER 14, 2011  B2B Marketing: Content Mills… …really?! get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! …And that you need content to improve search engine performance and attract visitors to your website. But what happens when those visitors actually read the content on your site? Definition of Mill. mill /mil/- (noun) one that produces or processes people. or things mechanically or in large numbers. | | | | | | | |
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B2B MARKETING TRACTION | FRIDAY, OCTOBER 21, 2011  How Dare You Call That Article a Whitepaper?
If I see another online article masquerading as a whitepaper, I think I will scream! It is not OK to slap a few paragraphs together, upload the finished document, and invite visitors to your website to “Download Our Whitepaper.” ” It happened a few years ago. Whitepapers were seen as successful online marketing tactics for technology and research companies. The buzz caught hold and all of a sudden a whitepaper on your website was the “new black.” ” Or, the “new white.” Not good. Not credible. In fact, bad! What does a real whitepaper look like? MORE >> -
B2B MARKETING TRACTION | WEDNESDAY, OCTOBER 12, 2011  Fuel Your Online Marketing Machine with Dynamic Content
Does your online content make your phone ring? It did mine recently – I received a call about a post I did in 2009 from an executive at a financial services company on the East Coast. He was trying to make a decision about how to launch a technology product and saw that I had written about his issue. Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. Write about what you do and include keywords and phrases that will attract new customers and prospects. Press releases. MORE >> -
B2B MARKETING TRACTION | FRIDAY, OCTOBER 7, 2011  What if There Were Nothing As Sure As Marketing, Death and Taxes?
…and Marketing? What if marketing were regulated the way taxes are? Would the world be a different place? As another tax deadline looms I’m reminded of this question that often comes to my mind. What if marketing were regulated and legislated like taxes? Or regulated the way businesses are regarding treatment of their employees? Here’s what I think would happen: If business were required to plan and execute marketing every year, 1. Marketing consultants might have to get certified. The number of marketing professionals would increase. Brand awareness would increase. MORE >> -
B2B MARKETING TRACTION | THURSDAY, OCTOBER 6, 2011  Don’t Let the Tail Wag the Dog in Your Marketing Plan
Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? It’s important to look before you leap, and have a clear understanding of your customers and your industry when you plan your marketing. “Good to Great companies set their goals and strategies based on understanding; comparison companies set their goals and strategies on bravado.” ” – Chapter 6, “The Hedgehog Concept,” Good to Great , by Jim Collins. This is critical to successful marketing planning. Your industry? MORE >> -
B2B MARKETING TRACTION | TUESDAY, OCTOBER 4, 2011  You Paid for More Traffic to Your Website – Now What?
If you’re a business owner, chances are you’ve spent a lot on online marketing. You invested in a great corporate website. Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). You got traffic, but did you get results? Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions. Content. When someone lands on your website, they may spend some time looking around. MORE >>
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