| | | B2B Marketing Traction | | | | 3 articles |
| Page 1 of 1 | Previous | Next | B2B MARKETING TRACTION SEPTEMBER 29, 2011  3 Key Ingredients for Business Social Media Success There are three critical success factors business owners should think about when considering investing in social media marketing. presented these at the Los Angeles Vistage All City Conference this week, in two panel sessions called Social Media – What Business Owners Need to Know. Be Strategic. Before you start Tweeting (!) Survey them and ask. SMO is the new SEO. Leverage Technology. | B2B MARKETING TRACTION SEPTEMBER 16, 2011  A Business Writer Who Gets SEO is a Marketer’s Best Friend Tweet. Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader. | | | | | |
| B2B MARKETING TRACTION SEPTEMBER 27, 2011  B2B Marketers: Re-purpose Content with a Purpose Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing. When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject. | |
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