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| | B2B MARKETING TRACTION
SEPTEMBER 27, 2011 B2B Marketers: Re-purpose Content with a Purpose
Tweet. Now more than ever, optimized online content is the key to attracting prospects to your website. But how do you make time to create blog entries, videos, eBooks, whitepapers, podcasts, presentations and articles? The answer is re-purposing. When you notice that a particular blog entry on your site generated a lot of traffic and/or comments, create a video on the same subject.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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