B2B Marketing Traction

JUNE 22, 2011

Tweet. Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. View Skyline’s webinar here or view the slideshow itself. Presented by Skyline Sales and Marketing Trainer Nik Fradgley and Director of Lead Generation and Industry Relations Michael Thimmesch, the webinar included the results of a study of which social media sites were best practice for use pre-trade show, during the show, and post-trade show.

Trade Show 161

Trade Show Social Media Social Marketing Media 161

B2B Marketing Traction

JUNE 15, 2011

Tweet. Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Executive and managers are asking questions of their peers about which products and services they prefer in LinkedIn Groups and the Questions and Answers feature.

B2B Sales 106

B2B Sales Linkedin Peer-to-peer Work Management 106

B2B Marketing Traction

JUNE 13, 2011

Tweet. Marketers need to understand their rights – and how to take action – when their online content gets copied. During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. I ran some of my website pages through the program and found that two consultants had copied two of my most popular articles – The Truth About Trade Shows and Why Can’t Sales and Marketing Just Get Along?

DMCA 110

DMCA Copyright B2B Marketing Trade Show 110

B2B Marketing Traction

JUNE 9, 2011

Tweet. There’s a new normal in marketing, and if you want to be successful and get results from your marketing, it’s important to understand how things have changed. Marketing has changed in the last ten or so years due to the disruptive innovation called the Internet. Because the Internet has changed the way people buy, marketers have to change the way they market.

Lead Nurturing 104

Lead Nurturing Leads Lead Marketing Qualified Leads 104

B2B Marketing Traction

JUNE 7, 2011

Tweet. Sometimes I’m surprised that people ask the question, “What is Marketing?” Here are some of my favorite definitions and distinctions about what marketing does. One way to begin to answer this question is to ask, “What is marketing not ?” Marketing is not graphic design, advertising, PR or sales. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

Marketing Management 100

Marketing Management Buying Cycle PR Marketing & Strategy 100

B2B Marketing Traction

JUNE 1, 2011

Tweet. There’s something your customers and prospects need – badly – and you have the solution. But, they may not even know what they need. The answer might be your “foot-in-the-door.” It’s a new process or product that, if you only had it, will result in value-add for your customers and opening doors (and customer revenue) for you.

Work Management 106

Work Management Marketing Management B2B Marketing B2B 106