B2B Marketing Traction

AUGUST 27, 2010

Tweet. This week I talked to two different organizations whose top managers have a serious difference of opinion. On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! The other side doesn’t believe they will ever get qualified leads online and just don’t see any need whatsoever to update the website, let alone optimize it for the search engines.

Marketing Websites 102

Marketing Websites Stats Sales Qualified Leads Marketing Management 102

B2B Marketing Traction

AUGUST 25, 2010

Tweet. B2B marketers are adopting social media, but they have a lot of questions about it! In a recent blog post, Paul Dunay referenced Jeff Bullas ‘ blog on B2B social media statistics. The stats referenced on Bullas’ blog are from an Ernst Agency video – including one that says 81% of B2B marketers have social media accounts compared to 67% of B2C marketers !

Social Media 102

Social Media Media Business Stats 102

B2B Marketing Traction

AUGUST 23, 2010

Tweet. The major search engines are placing more emphasis on content, not so much on tricks and behind-the-scene tactics, to rank web sites higher for keyword searches. Let’s say you are a metal-stamping company, and your prospective customers are searching for “flat springs.” It’s all well and good to have text, meta tags and even photos with alt tags about flat springs on your web site, but it’s even better if you have written a blog entry, produced a video, sent

Planning 104

Planning Press Content Tagging 104

B2B Marketing Traction

AUGUST 16, 2010

Tweet. I got an inkling that all was not right in the web development and SEO world in 2008. I went out to bid for a client of mine – a manufacturer of green industrial lubricants – and got bids for a new, optimized web site that ranged from $2,000 to $20,000. Hmmm – that’s too big a range! That’s a red flag of a fragmented industry – or innocent business owners being ripped off on their Internet marketing!

SEO 104

SEO Work Management Marketing Management B2B 104