B2B Marketers to Spend More on Content Marketing in 2013
B2B Marketing Traction
NOVEMBER 28, 2012
A recent study by MarketingProfs and the Content Marketing Institute shows that over half (54%) of B2B marketers plan to spend more on content marketing in 2013 than in previous years. The study is the 2013 B2B Content Marketing Benchmarks, Budgets and Trends – North America. Here I must make my usual side note comment about studies and their sources – this study that shows an increase in content marketing spending was done by the Content Marketing Institute (CMI), which used to be Junta42
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