B2B Marketer – Look Before You Leap
B2B Marketing Traction
MAY 9, 2012
About to jump off and launch a new product or service? You should “look before you leap,” and do some market research. Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. You don’ t have to spend that much or take months or a year in research.
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