Why Spending More on Your Trade Show Increases ROI
B2B Marketing Traction
APRIL 23, 2012
But, spending more decreases ROI, doesn’t it? You’ve heard the adage, “To make more money, you’ve got to spend more money.” I believe this is true when it comes to tradeshows. You see, what most businesses do is just show up. Then they go home. They don’t plan strategically. They don’t have a special offer or promotion.
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