Mon.Apr 09, 2012

B2B Marketing Traction

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How To Blog: Finding Your Blog Voice

B2B Marketing Traction

Identifying the voice of your blog can be tricky. What is the “voice” of a blog? It is its tone, its style, and how both of those fit its purpose. Determining the voice of your blog requires understanding your desired audience and knowing what will interest them. For example, do you want to entertain with your blog posts? Do you want to be controversial?

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